Evolution G2E Preview: The visitor journey
We spoke with Evolution Chief Product Officer Todd Haushalter to learn about the brand’s latest launches and what makes a good convention stand.
You recently put out a new game, Balloon Race, which features a live bonus round. How do you integrate these elements and what was the development process like? Balloon Race is our fourth live slot and our most complex to date! The game offers players a captivating blend of unique slots and an exciting live bonus game. Similarly, the development process is fun but loaded with challenges of its own. Our team looked to optimize certain elements, but as is the case with all the game development, certain trade-offs need to be made.
The fusion of the slot with the live bonus round is a complex process that required us to think about the player journey and how they interact with both the slot and bonus round. To keep them entertained throughout, we introduced the top-up round, which keeps players entertained while waiting for the bonus round to start. Once all these elements are put together, it is magic – a modern slot machine with a live bonus round.
Crazy Time is now out in the US, recently in West Virginia and Pennsylvania. How has the game been getting on there?
This fun and unique game show has performed spectacularly in the US, as it has across the rest of the world. With four exciting bonus games and crazy multipliers – it’s easy to see why! Crazy Time’s popularity has no borders and is a global sensation. Unlike other games, which are typically popular in certain regions, such as baccarat in Asia and poker games in North America, Crazy Time has a universal appeal.
Crazy Time’s gameplay is built on the money-wheel concept, offering live entertainment with added advanced RNG gameplay. This game introduces slots players to the world of live casino and we expect to see it continue to grow over time.
When it comes to G2E, what do you want attendees to think when they see your stand?
This is our third time exhibiting at G2E Las Vegas and we are excited to show another exciting new design for our stand. We want attendees to think ‘wow’ as soon as they walk up to our stand but also have a sense of curiosity, wonder and excitement about our new products and the games we will be showcasing.
Our team focuses incredibly hard on creating a thoughtful visitor journey that reflects the attention we put into creating great games. This stand is the product of many months of hard work and, like our games, needs to showcase Evolution as a leading online casino provider in North America.
When it comes to designing your stand and deciding which games to bring, what is that process like?
Designing the stand is an iterative process and rarely is our initial vision the final product. When choosing what games to showcase, it is a mix of old and new. Firstly, we need to focus on those who are seeing our games for the first time and aren’t familiar with live casino at all. This requires an element of education in our content and making it explicitly clear what we do.
Next, we must showcase our greatest hits, such as Crazy Time, along with our classic casino games, like blackjack and roulette, and all their features.
Of course, our customers want to see the exciting new releases and what tomorrow will look like. These are usually showcased as our headliners at the show and take up a big proportion of screen content. We also need to be mindful of what is going to be available in the US versus the rest of the world.
What do you hope to achieve during G2E and how do you intend to meet those goals?
Our overarching aim is to delight our customers. We do this in several ways throughout the show. In addition to showcasing our products, we predominantly meet with our existing customers and discuss many new exciting products, implementing tools and features that help them to unlock more out of their live casino, and plans for the future year ahead. All in all, our team will host hundreds of meetings over the course of the show, with the aim of delighting our customers in the same way they delight their players.
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