Interblock G2E Preview: Combining strength
With the acquisition of Aruze’s table game assets, Interblock CEO John Connelly discusses new launches in table games & iGaming.
How is Interblock planning for G2E 2024 and what did you take away from last year’s G2E?
Last year’s G2E was the best we’ve experienced as a company. Between the efforts of the past several years with innovation and M&A, we continue to make the shows an exciting place to launch new products and introduce the industry to new concepts.
2023 was exciting because we introduced the most recent acquisition of Interblock and we came out with some very innovative technology, which ended up winning the Table Game Product of the Year award for the Smart Pit at the Asia-Pacific Global Gaming Awards.
Obviously, that raised the bar for 2024 and put the pressure on everyone to continue that innovative mindset and productivity. As I sit here today, I’m fairly optimistic that this G2E will be the best in the company’s history. The reasons for that are continued innovation and concepts that we believe are going to revolutionize the gaming industry when it comes to table games.
How do you plan to showcase your Aruze products at G2E?
We will have additional products from Aruze within the booth such as the Shoot to Win, which is probably one of the more well-known offerings in the North American market. We’ve had the opportunity over the past year since the acquisition to integrate best-in-class technology between Aruze and Interblock with its live dice recognition technology in the Roll to Win product, which will also be displayed this year at G2E.
It will be a combination of two companies’ technologies being integrated, which I think is exciting, as well as obviously some new innovation from Interblock.
How has that new Aruze division transitioned into Interblock since the acquisition?
We were very cautious and careful to make sure that, as we integrated Aruze into Interblock, we did it in a manner that kept the innovation and all the things that made Aruze what it is. We didn’t want Aruze to become Interblock and we didn’t want Interblock to become Aruze.
We felt that those two product lines are incredibly complementary and attracted two very distinct player bases. Aruze is very, very good at what they do and the types of products they create. We’ve gone out of our way to really leave the Japanese team somewhat independent, with very controlled connectivity between their R&D and engineering departments and ours.
I’m happy to say that a year later those efforts are paying off because the Aruze product line that’s coming out continues to look and really play like how the players are accustomed to, and the same can be said for Interblock.
As a CEO, how do you believe events such as G2E help progress the gaming industry?
Well, I think we’ve seen a consolidation within the gaming sector that is slowly evolving over the past decade and a half, two decades, whether it be on the operation side of the casino, business sector, gaming sector or the supply side. Now, with online starting to proliferate into North America, I think we’re going to continue to see even more consolidation.
That consolidation, if done correctly, brings a stronger offering and more health to our industry, allowing us to continue to compete as technology evolves and competitive forms of hospitality grow within various regions around the world. What we see today is suppliers from around the world combining technologies and combining regional strengths.
Will Interblock be looking to gain any knowledge about the iGaming space, especially with the efforts you’re beginning to make towards that sector?
As a matter of fact, we’ve recently embarked on new agreements, one of which is a remote gaming server we intend to go live with in Malta, as well as servicing B2C customers and regulated markets around Malta, as many companies do. We have also signed an agreement for live streaming our content with a well-known live-streaming company that signed several contracts in the US. So, we are heading into 2025 with a two-pronged approach as we will be entering into both the RNG and live streaming offerings.
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