The VSiN sports betting network said on Tuesday it has expanded its multimedia partnership with iHeartMedia to greatly increase its audio reach.
The two companies said VSiN will move its dedicated streaming radio station to iHeartRadio beginning 1 January, 2021.
VSiN previously had podcasts on iHeartRadio, explained Brian Musburger, founder and CEO of VSiN, who noted the service will be completely free for the first time.
“We believe that removing the subscription hurdle on audio platforms will launch the critical next chapter for us on a technologically ubiquitous platform, and set us up for 24/7 live programming in the very near term,” Musburger said in a statement.
According to Musburger, the new deal will allow VSiN to reach increased listeners on more devices and “capture more advertising revenue as legalized sports betting continues its rapid spread across the US.”
VSiN said it will broadcast live daily on iHeartRadio from sports books and gaming properties in Las Vegas and around the country. In addition, its podcasts will be distributed through the iHeartPodcast Network.
iHeartRadio and VSiN said they will collaborate on the development of new sports betting podcasts. iHeart recently debuted EPL BetCast Radio, which features sports betting audio content relating to soccer.
“VSiN is at the forefront of the sports betting industry, delivering the most credible content in the industry since it launched in 2017,” said Darren Davis, president of iHeartRadio and iHeartMedia Network Groups. “iHeartRadio is the ideal platform to enable this team to reach an even larger audience, and to educate and entertain more sports fans on the betting industry.”
iHeartMedia reports it has 250,000 monthly listeners.