SCiQ technology debuts at Colorado Lottery retailers
Scientific Games rolled out its product as part of the SGEP program and has provided the Colorado Lottery’s scratch games for over 40 years.
Scientific Games has announced that its SCiQ retail technology has gone live in the state of Colorado, providing lottery retail stores with fully integrated digital menu boards for modern product display, automated inventory management, real-time store-specific sales and market basket performance reports and enhanced product security.
“The response from our retailers has been very positive. They are excited by the sales and commission increase, the modern footprint in stores and the operational efficiencies the technology brings,” Colorado Lottery Director Tom Seaver said.
“We have some chain stores that are now incorporating a space for SCiQ when they are planning a store renovation.”
The lottery provider rolled out its technology in the state as part of the Scientific Games Enhanced Partnership (SGEP) program and has provided the Colorado Lottery’s scratch games for over 40 years.
“SCiQ continues to increase retailer excitement about lottery by making product management easier and safer, and player purchases faster. There is also an increase in player engagement with our integrated in-store digital displays which feature dynamic and flexible content,” Scientific Games VP of Retail Solutions Michael Martin said.
“And with SCiQ’s tactical and strategic analytics, retailers have the right products in the right stores at the right time. Improving player satisfaction leads to increased lottery sales.”
The SCiQ installations are rolling out at points-of-sale with retail chains such as Circle K, King Soopers, Kroger and Loaf ‘N Jug, as well as independent retailers throughout Colorado. A pilot with Walmart Neighborhood Market is also in progress.
Under the SGEP retail optimization pillar, SCiQ technology lifted scratch games sales by as much as 13.7% at participating Colorado Lottery retail chain stores since installation according to Scientific Games.
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