Hard Rock Bet to become official sportsbook of Jacksonville Jaguars

The 2024 NFL season will mark the first year that includes legal sports betting in the state of Florida.
The Jacksonville Jaguars football team and Hard Rock Digital have announced a partnership that will see Hard Rock Bet become the official sportsbook of the franchise. Hard Rock Bet will look to elevate game days with exclusive promotions and experiences for its players and Jaguars fans in Northeast Florida.
“We’re always looking for innovative ways to provide Jaguars fans with unique opportunities and entertaining experiences,” Jaguars SVP of Corporate Partnerships Scott Massey said.
“Through our partnership with Hard Rock Bet, Jags fans will have access to a best-in-class sportsbook app, free-to-play casino games and chances to make ‘money-can’t-buy’ memories.”
The 2024 season will mark the first NFL year to include legal sports betting in Florida, and Hard Rock Bet is currently the only legal sportsbook located within the state.
“Hard Rock Bet is thrilled to Roll with the Jaguars and engage fans in DUUUVAL and beyond with our top-rated app,” Hard Rock Digital Managing Director of Corporate Strategy Nick Menas said.
“We’re proud to be the sportsbook for every kind of player and look forward to enhancing game days by bringing Jags fans closer to the action than ever before.”
The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital, CRM and social campaigns throughout the season. In addition, Hard Rock Bet players will receive backstage pass experiences at EverBank Stadium and exclusive VIP access to Jaguars off-site events.
Hard Rock Bet recently launched its ‘Roll With Us’ fall campaign, welcoming players of all types to play on its app and online sportsbook.
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