Barkley will serve as a FanDuel brand ambassador and spokesperson and will appear in FanDuel advertising. Barkley will also participate in Turner Sports-FanDuel branded promotions.
The deal is part of a wider partnership between FanDuel and Turner Sports, whose broadcast properties include TNT. Barkley is a television commentator on TNT’s NBA postgame show.
“The Inside the NBA crew and I really enjoyed working with FanDuel during last season’s playoffs and I’m grateful to now be their brand ambassador,” said Barkley. “FanDuel helps our show be more informative and interactive, and they do it in a way that any knucklehead could understand. So even if your team is down by 20 in the fourth quarter, with FanDuel you’ll have a reason to keep watching.”
A former NBA All-Star, Barkley is one of the most popular and outspoken personalities in American sports media.
The partnership announcement comes a day ahead of the NBA regular season tip-off.
“Charles Barkley is an American sports icon, a television legend and gaming royalty, so he’s the perfect person to ring in the holidays for our customers,” said Mike Raffensperger, Chief Marketing Officer of FanDuel Group. “For the next few years, we look forward to amplifying his voice and adding Barkley’s one of a kind personality will continue to differentiate FanDuel and make sports betting fun for everyone.”
