Lottery.com and S&MI finalize acquisition deal
The transaction is expected to close next month.
Online lottery service provider Lottery.com has finalized an acquisition agreement with S&MI Ltd. The company anticipates the deal will close September 1.
S&MI is a technology company known for its SportLocker brand and app. SportLocker was recently rebranded as Sports.com.
The updated brand plans to develop a premiere platform for sports fan around the globe during the next year.
Lottery.com and Sports.com Chairman and CEO Matthew McGahan commented, “I am thrilled to lead Sports.com into a new era where technology and passion for sport converge to create unparalleled experiences for fans worldwide. Our vision is to revolutionize fan engagement, making every moment more interactive, accessible, and engaging.
“By leveraging MNO partnerships, localized content services, and community-focused features with enhanced content and technology, we’re creating a dynamic ecosystem where fans can not only consume sports but also connect and create in unprecedented ways.”
Sports.com has recently expanded to develop into a digital sports entertainment platform. The brand has introduced “immersive experience that combines innovative technology, expansive content, and community-driven features,” the company said.
S&MI Founding Partner Tim Scoffham took a moment to express the company’s eagerness to complete the deal.
He said in closing, “With the exciting lineup for 2024 and 2025, including new streaming markets, immersive technologies, and strategic acquisitions, we’re uniquely positioned to offer sports fans an unparalleled experience year-round.
“Our vision has always been to create a comprehensive platform that serves as the go-to destination for sports fans. Sports.com accelerates that goal, providing coverage of the most anticipated events and exclusive content and insights in the sports world.”
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