SBC Summit LATAM: From Effective AI Strategies to Championing Player Acquisition

As an increasing number of Latin American markets begin to mature, those in the affiliate and marketing sector must learn to adapt and innovate to meet evolving regulations and navigate a more competitive market.

The upcoming SBC Summit Latinoamerica will equip 4,000 industry professionals with the latest marketing strategies, acquisition tactics, and technological advancements that can help them enhance their performance in the region, through the dedicated ‘Affiliates & Advertising’ educational program.

The conference track will take place on Wednesday, October 30th, the first core day of Latin America’s premier iGaming and sports betting event, held at the Seminole Hard Rock Hotel & Casino, Miami.

Attendees can anticipate discussions on crucial topics affecting the Latin American marketing and affiliate sectors. Topics will include projections for the affiliate landscape over the next five years, leveraging customer activity to craft successful marketing campaigns, initiatives for safeguarding vulnerable young players, AI strategies and technologies transforming the industry, and an in-depth exploration of key considerations for entering new markets.

Opening the track is the Affiliate Leaders panel titled ‘Strategic Approaches to Affiliate Marketing Success in LATAM,’ which will provide the ideal framework for achieving success in affiliate marketing. Experts Florencia Brancato (Head of Markets, Pinnacle), Joaquin Gago (CEO, BETANDEAL), Adrian Tejeda (Affiliate Marketing Department Lead, Logrand Entertainment) and moderator Priscila Pio (Head of Sales, BETANDEAL) will focus on the future of affiliate marketing over the next five years, strategies for new affiliates to ensure long-term growth, and the benefits operators can derive from partnerships with affiliates.

The panel titled ‘Attracting Players: Strategies for Driving Traffic Acquisition in LatAm’ will offer delegates insights into the effective approaches that can be utilized to engage specific regional audiences. Industry experts Erick Sapien (Director, Gana777), Anton Rublievskyi (CEO, Growe), Laura Gago (Head of Operations, BETANDEAL), Rodrigo Cambiaghi (Senior Sales Executive Digital Advertising LATAM, Sportradar), Christopher Iyahin Guzman (Head of Affiliates, Strendus), and moderator Victor Arias (VP Latam Operations, Pragmatic Play) will discuss the do’s and don’ts of selecting the right automation software, examine the role of ‘the product’, and explore how leveraging existing customer activity can drive successful marketing campaigns.

The session titled ‘Navigating Responsible Marketing Through Social Media & Influencers’ will explore the boundless opportunities of celebrity and influencer marketing. Featuring marketing experts Cristian Barbosa (Director Strategic partnerships & Gambling, Better Collective), Jimena Agudelo (Marketing Manager Latam, Growe), Emilia Perez (Marketing Director, Rushbet) and moderator Tomas Enrique Garcia Botta (Partner, MF Estudio Abogados), the panel will provide insights into the world of influencer marketing. The speakers will explore the need for improved regulations around digital influencers, discuss the strengths and weaknesses of this marketing platform, and share best practices for operators while ensuring the protection of vulnerable young players.

The panel titled ‘AI’s Impact in Sports Betting Operations’ will explore how AI is revolutionizing player engagement, personalization, and campaign effectiveness in sports betting. Industry expert Juan Carlos Garcia (VP Desarrollo de Negocios, JuegaEnLinea), Gonzalo Merino (Director Product, Apuesta Total), Mauricio Soto (Account Executive Latam, Optimove) and panel moderator Diego Salas (Sales Manager, Altenar) will provide insights into how AI strategies and technologies are reshaping the industry and highlight innovative approaches that are driving success.

In addition to the ‘Affiliates & Advertising’ conference track, attendees will have the opportunity to expand their knowledge on the reason through dedicated programs covering leadership, sports betting & media, emerging markets & technology, lotteries, casinos & iGaming, and payments & compliance.

David Thompson

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