Hard Rock International set to open Pensacola REVERB location in 2029
The hotel will be developed on a 100-year ground lease with the city of Pensacola that goes to vote by the city council on August 8.
Hard Rock International has announced development plans for a REVERB by Hard Rock Pensacola site, with plans to break ground in 2026 and open fully in 2029. This will mark the company’s sixth REVERB property to join its portfolio as Atlanta, Hamburg, Kalamazoo, Tampa and Scottsdale locations are also being developed.
REVERB by Hard Rock is designed to be a cultural hub for connection and creation among music fans, locals and travelers alike.
“Hard Rock is thrilled to keep growing our REVERB hotel portfolio with what will be the second planned property in Florida, this time in the heart of Pensacola Bay,” Hard Rock International SVP and Head of Global Hotel Development Todd Hricko said.
“We have full confidence in our partner, the Dawson Company, to deliver a best-in-class hotel based on their four decades of proven experience executing complex and catalytic projects throughout the eastern US, and their extensive knowledge of the Pensacola market.”
The Dawson Company is a development firm known for its mixed-use developments in Atlanta, Cincinnati, Baltimore and Pensacola.
“With its roots in music, entertainment and philanthropy, Hard Rock is a wonderful partner for the Dawson Company to continue extending our real estate footprint,” Dawson Company President and COO Tamara Bowens said.
“We are truly excited to bring the REVERB by Hard Rock to the city of Pensacola and we look forward to also working closely with Gensler, Kravitz Design and Thornton Tomasetti to develop what’s to become an incredible mainstay in Pensacola.”
Other partners contributing to the development include Pensacola native, NFL Hall of Famer and real estate entrepreneur, Emmitt Smith, CEO at EJ Smith Enterprises.
The hotel will be developed on a 100-year ground lease with the city of Pensacola that goes to vote by the city council on August 8.
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