Steve Cohen joins VSiN as EVP of Talent and Programming
Cohen has spent the last 20 years serving as the SVP of Sports Programming at SiriusXM.
VSiN, the Sports Betting Network (VSiN), has announced the hiring of Steve Cohen as the company’s new EVP of Talent and Programming. Cohen will be responsible for identifying new talent, strengthening the network’s lineup and creating additional content for broader distribution.
“With more than 37 years under his belt, Steve is one of the most respected and innovative executives in the media business and was key in VSiN’s original launch on SiriusXM,” VSiN Founder Brian Musburger said.
“Having launched more than a dozen sports talk radio stations, including SiriusXM NFL Radio and Mad Dog Sports Radio following a successful 17-year career in terrestrial radio, it’s hard to find a media leader with more experience giving an audience exactly what they’re looking for.”
Cohen has spent the last 20 years as the SVP of Sports Programming at SiriusXM, where he built and oversaw its sports talk radio stations, including channels done in collaboration with all professional sports leagues.
“Since I first met the team back in 2015, I’ve known that they were building something special,” Cohen said.
“I’m excited to join a group that has always been at the forefront of the sports betting industry and look forward to the opportunity to leverage my experience creating content across every sport and medium to deliver an exceptional product that satisfies the content needs of all sports fans, especially those who wager on sports.”
Before joining SiriusXM, Cohen worked at WFAN Sports Radio in New York, where he served as the Executive Producer for both the New York Jets radio network and New York Giants radio network.
Musburger Media announced the purchase of VSiN from DraftKings in late July, with original founders Musburger and Bill Adee now leading VSiN operations as stated in the agreement.
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