PLN to collaborate with Birches Health for responsible gaming initiatives
Birches Health will offer comprehensive, virtual support nationally to PLN’s audiences of over 500,000 subscribers.
The Pro League Network (PLN) has formed a strategic collaboration with Birches Health to focus on increasing access to responsible gaming resources and problem gaming treatment. The two will aim to ensure that wagering on PLN sports is done in a healthy manner through the production and promotion of clinician-led educational materials and support resources.
“PLN’s audience includes a strong cohort of 18- to 34-year-old males, a demographic clinically proven to be more susceptible to at-risk gambling behaviors,” Birches Health Founder Elliott Rapaport said.
“Teaming up with PLN means we can provide users, at times new to these niche sports and betting opportunities, with educational resources, customized learning modules and insurance-covered treatment, all to ensure we are reducing potential gambling harms together.”
PLN’s sports include the CarJitsu Championship, SlapFight Championship, Ultimate Tire Wrestling, str33t, professional mini golf and more. PLN readies, monitors, produces and distributes each sport for gaming-inclined audiences, monetizing through sports betting, broadcast rights, sponsorship and affiliate partnerships.
“We strongly believe in responsible gaming and this is another important step in that direction. We’re proud to partner with Birches Health and look forward to offering their support to our fans,” PLN Co-Founder and Partner Mike Salvaris said.
Birches Health will offer comprehensive, virtual support nationally to PLN’s audiences of over 500,000 subscribers, enabling them to engage in the PLN ecosystem in a responsible manner.
The users will have access to online solutions that encourage responsible gaming best practices through direct integrations. Birches Health offers resources that include digital education, interactive learning modules and accessible treatment options.
Birches Health also launched a progressive partnership with OddsJam, a data platform for sports bettors, in March. OddsJam users were able to access the variety of offerings Birches Health provides as per the agreement.
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