Codere Online to present Codere Cup in Mexico later this month

Online gaming operator Codere Online will hold the latest edition of the ‘Codere Cup.’ The tournament will bring together 60 Mexican couples who will compete to win a trip to Madrid.
The prize package will include an all-expenses-paid trip to Madrid and Santiago Bernabéu Stadium to see Real Madrid play.
This year’s Codere Cup will be held on July 28.
Codere Online Director of Sponsorships and PR Carlos Sabanza commented, “The Codere Cup has been a success for Codere Online and we are committed to continue improving and innovating so that our customers continue to live unique experiences through each of our sponsorships.
“On this occasion, to give it more life and flavor, we decided to present a seven-episode reality show format in which the winner will be announced in the last episode.”
Sabanza went on to add, “The Codere Cup, without a doubt, makes the participants feel like soccer stars by playing in a stadium that will be a World Cup stadium and gives them the opportunity to interact with relevant personalities in the sport.
“We are very happy to present this new edition that will be full of surprises that we will announce little by little.”
Codere serves the private gaming sector throughout Latin America and Europe.
The company recently collaborated with AI-first conversational platform, Blip, to introduce a conversational chatbot to its Mexican clients. Under this partnership, the two aim to “introduce an unparalleled gaming experience to its Mexican customers.”
Codere said that the Mexican market remains the primary focus of its strategic growth plan.
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