International gaming operator LeoVegas said on Monday it will launch its Pink Casino brand in Canada.
The company said Pink Casino “embodies entertainment” and is designed to appeal to the female target group.
The Canadian venture will be the first launch of the Pink brand outside the United Kingdom, LeoVegas noted.
“LeoVegas today already has several brands in Canada, and Pink Casino will benefit from the experiences and local knowledge built up to date,” the company said in a statement.
Earlier this year, LeoVegas migrated its UK brands to its proprietary technical platform, which it said will allow the expansion into the Canadian market.
“The launch is part of LeoVegas’ strategy to use existing brands and resources to deliver profitable growth,” the company explained.
“It is super exciting to continue expanding in North America,” said Gustaf Hagman, LeoVegas’ group CEO. “This is a superb way to use our strong brands and deliver profitable growth. I look forward to offering the Canadian market even more gaming fun and entertainment in the form of Pink Casino.”
LeoVegas considers Canada to be part of the Rest of World region, which the company said accounted for 18% of total revenue during the third quarter of 2020.
LeoVegas Mobile Gaming Group offers casino games and bingo. The parent company LeoVegas AB is located in Sweden, while its operations are mainly located in Malta.