Neil Patrick Harris to star in Golden Nugget’s first cross-channel campaign
The campaign features two commercials and attempts to infuse an optimistic tone with entertainment value.
Golden Nugget Online Gaming has released a new campaign titled “Make Any Moment Golden,” the first time the company has launched a cross-channel campaign.
Actor and entertainer Neil Patrick Harris stars in two 30-second commercials, singing and playing piano to infuse an optimistic tone with entertainment value. Harris has starred in various television programs while also performing in many Broadway shows throughout his career.
The company released the campaign in an effort to celebrate its customers and promote a new player offering to “make any moment golden.”
Golden Nugget Online Casino currently offers 500 slots and table games for users of the online app in Pennsylvania, West Virginia, Michigan and New Jersey.
In May of 2022, DraftKings completed its acquisiton of Golden Nugget Online Gaming, with Fertitta Entertainment ownership of the brick-and-mortar casino locations.
Harris first stars in a fishing-esque commercial, singing the lyrics:
“He’s fishing for some tuna,
Playing Live Dealer while he waits
He hasn’t had a nibble,
But he caught a pair of eights.
It’s like he’s sitting at the tables,
While he’s on the high seas.
Golden Nugget Online Casino,
Can we get some face cards please?”
The second commercial is set in a pet groomer, with Harris singing a tune including:
“You’re waiting for your doggie,
Playing slots, blackjack and more.
How ’bout a Jackpot baby?!
It’s all the fun of the casino floor.
Golden Nugget Online Casino,
Always a crowd pleaser.
So live it up while you wait,
For that golden retriever!”
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