Inspired Entertainment has extended its current partnership with William Hill, which is Evoke's principal brand.
The two have added another six years to the long-term partnership. Per the terms of the amended deal, Inspired will remain William Hill’s exclusive provider of fully integrated managed services across the company’s estate of gaming terminals throughout the UK.
Inspired provides systems and solutions, as well as gaming content to the industry and offers its clients hardware, technology and services. The group works across both mobile and land-based channels and operates in 35 countries around the world.
Company President and CEO Brooks Pierce commented on the extended agreement by saying, “The extension of our partnership with William Hill adds to a more than 20 years long relationship and strong strategic partnership for Inspired across Gaming, Interactive and Virtual Sports business lines.
“Based on our experience with the Vantage cabinet in the UK market and the consistent double-digit growth we’ve observed, the upgraded terminals should empower William Hill to bring their players an enhanced gaming experience, ultimately boosting their results.”
William Hill said that it plans to lease 5,000 new Vantage terminals, starting during the fourth quarter of this year. The company hopes to complete the deployment by 2025’s first quarter.
Mark Kemp, Group CCO of Evoke said, “After a full review of product and performance across both our estate and the UK retail market for gaming machines, we are pleased to launch a new era for William Hill & Inspired with this agreement.
“We are aligned in our focus on quality, performance and growth in the next stage of our long-standing partnership with Inspired. I am excited about our shared commitment to product and content innovation, customer satisfaction, omnichannel delivery and creating long-term value together.”
