High Roller Technologies debuts new iCasino brand for Latin American market

June 5, 2024

Following a soft launch in December 2023, the full rollout of Fruta is now ongoing with further market expansion planned over the course of 2024.

High Roller Technologies has announced the launch of its second iCasino brand in an attempt to expand into a growing Latin American market. The company currently runs iCasino brand HighRoller and will now launch the newly developed Fruta after a soft opening of the product in December of 2023. 

The full rollout of Fruta will commence through existing marketing channels with further market expansion planned over the course of 2024. Fruta will offer slots, roulette, blackjack and other games to users in the Latin American market. 

“With the release of HighRoller.com we introduced an unparalleled luxury gaming experience tailored for our esteemed high roller customer base, featuring premium content and exceptional service. As we look ahead, we anticipate the launch of at least one new iCasino brand within the next 12 months as part of our multi-brand strategy,” High Roller CEO Ben Clemes said. 

“This initiative aims to bolster our market presence in current markets, while also reducing our customer acquisition costs and increasing our demographic footprint and the lifetime value of our customer base.”

The Latin American market represents opportunity for companies such as High Roller Technologies due to its population of over 670 million people, widespread adoption of mobile devices that connects to regulation shifts in key markets and a growing interest in online entertainment. 

“It is important that with each brand that we add to our portfolio, we ensure the maximum return on our investment. With Fruta, we found a premium brand that not only resonated with existing and new customers in the markets where we are already established, but also opens up new opportunities in the growing Latin American and Spanish-speaking markets,” Clemes said.

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