A responsible look at betting on the NBA Finals

June 4, 2024
By
Leer en Español

Gaming America had the chance to speak with Birches Health Founder and CEO Elliott Rapaport to discuss healthy ways to engage in sports betting.

The 2024 NBA Finals will begin June 6 as the Dallas Mavericks and Boston Celtics will square off for the chance to hoist the Larry O’Brien Trophy. The Finals represent one of the most wagered-on events for betting operators whether online or in retail locations. 

Elliott Rapaport, Founder and CEO of Birches Health, provides teletherapy for gambling addicts unable to access care. 

“Birches Health offers free access to the first comprehensive, specialized platform for problem gambling,” Rapaport said. 

“Resources, educational materials and exercises are available to all through a seamless digital onboarding process. We’re proud to partner with many companies and organizations to ensure access to resources is never limited.”

One of the main groups of concern for Birches Health also happens to be some of the most popular bettors for an event such as the Finals. Young males, specifically aged between 21-30, place many wagers on basketball events throughout the season and traffic only increases once the playoffs begin. 

“The increased accessibility to sports betting apps has driven a startling new trend of younger, tech-savvy gamblers doing so regularly from their cell phones. While sports betting historically only took place at retail sportsbooks and casinos, digitally native gamblers now can place many bets quickly and easily,” Rapaport said. 

“While individuals of all ages and demographics may bet on the NBA Finals, those who may experience serious mental and financial issues tend to skew male and younger.”

Birches Health offers many healthy betting tips to young males and anyone looking to wager on the NBA Finals while they occur. 

Rapaport understands the likelihood of how much money will be spent on wagers during the Finals, but cautioned bettors by saying, “If the recent proliferation of betting around major sporting events continues, the NBA Finals may produce record levels of handle. We know people will be betting on the NBA Finals despite those risks, though, so it is important to be aware of responsible gaming’s best practices. Sticking to a budget, never chase your losses and don’t bet while under the influence of alcohol.”

Rapaport also confirmed Birches Health will be supporting various organizations that provide betting services or content during the Finals. 

“We currently support gaming operators, state governments, media companies and professional sports organizations who are focused on ensuring that access to treatment and resources from licensed, specialized providers is readily available. We recently collaborated with a few of our partners to launch customized resources for national reach and look forward to announcing those very soon.”

State-by-State

Company Spotlight

Bragg Gaming

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.
Virtual Showroom

Supplier

Industry Awards

Supplier

Supplier

Land-Based

Supplier

Supplier

Supplier

Supplier

Supplier

GA Newsletter

Exclusive news, analysis, insights, and interviews delivered straight to your inbox

Dr Anthony Lucas - Casinos over-using free play, research showing its limited impact

Dr Anthony Lucas, Professor at the University of Nevada, Las Vegas, speaks to Tim Poole on the Huddle about the paper he released this year on the limitations of free play within land-based casinos. He does, however, understand why gaming executives may not jump to embrace his ideas. We discuss:

Michael Bauer: European operators in US? How about US operators in Europe & LatAm...

Greentube's Chief Financial Officer and Chief Games Officer, Michael Bauer, joins Tim Poole on the Huddle to discuss all things Greentube and all things North America.

46-netrefer
NetRefer G2E Preview: Believing in US potential
David Buhagiar, NetRefer's Senior Manager of Marketing & Acquisitions, speaks to Gaming America about the company's first US client and its hopes for G2E.
44-Derik.Mooberry
Zitro G2E Preview: Aiming to be the leader
Gaming America speaks to Zitro USA CEO Derik Mooberry about the company's growing presence in global markets.
42-Gary.Ellis
Marker Trax and Koin G2E Preview: Finding solutions in payments
Marker Trax and Koin CEO Gary Ellis speaks on turning knowledge into action, with new offerings set to be displayed from the company at G2E 2024.
40-Kevin.Kilminster
Playtech G2E Preview: And it's live!
Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, speaks to Gaming America about live casino and its rise in US prominence.

Another year approaches its end, as 2024 slowly becomes our past, 2025 the present and a wave of opportunity defines gaming's future. There is an air of change as the regulated gaming world looks to welcome a new entra...

8-10-From-the-top
From the top: Reflecting on the past and looking to the future of land-based casinos
Gaming America reviews the closures of the Mirage Hotel and Casino, as well as the Tropicana, but also keeps an eye on the future with Durango Casino and Resort GM David Horn.
36-41-Oliver-Lovat
Cover Feature: Exploring what might be next for land-based casinos
Nothing is new. Everything is new. Oliver Lovat, regular Gaming America columnist and resident Las Vegas expert, discusses what the next generation of casinos need to succeed, while also reflecting on Vegas' generational shift away from the Tropicana and Mirage.
42-43-Lefosse---Brazilian-Sports-Betting
Steadying the ship in LatAm's largest market
After regulatory limbo, sports betting in Brazil is moving towards legal certainty – by Eduardo Carvalhaes, partner in Public Law and Regulation at Lefosse, and Karen Coutinho, counsel in Public Law and Regulation at Lefosse.
44-45-Lazarus-Legal
Brazilian opportunity: The future of LatAm
Edwin Monzon, Managing Partner of Lazarus Legal, speaks to Gaming America about Brazil's upcoming iGaming and online sports betting regulation, assessing both the prospects and challenges involved.