Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020, has been acquired by North Star Network (NSN). It is the fourth acquisition of the year for NSN as it also signed deals with UK-based SportsMole and MrFixitsTips to go with a March purchase of Chilean site AlAireLibre.
“Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset,” said NSN’s Co-Founder Julien Josset.
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”
Um Dois Esportes is responsible for sports coverage and analysis for the Brazilian state of Paraná plus more. The site also branches into the live media side of sports coverage by producing podcasts and providing television aspects as well.
“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello.
“We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”
In an attempt to retain the audience and writing theme of the site, NSN will keep journalists from the website’s legacy team. The journalists being kept on staff are currently based in Curitiba, Brazil.
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day,” said Mello.
NSN media assets include Top Mercato, Afrik-Foot and Fringe while already overseeing some Brazilian operations from companies such as Trivela, Premier League Brasil and Lakers Brasil.
