IGT PlayDigital™ March Highlights: Casino Engagement Tool Evolution, Market Expansion, and Continued Sports Betting Growth in North America

April 19, 2024

IGT PlayDigital™, a leader in iGaming and sports betting solutions, made headways in March with the expansion of player engagement tools, market growth, and the widening of its sports betting product portfolio and market presence. Some recent IGT PlayDigital achievements include:

IGT PlayDigital Prize Engine™ Expansion with DraftKings in Ontario

IGT PlayDigital's Prize Engine, part of its Engagement Platform suite of marketing tools, is now live with DraftKings in Ontario, offering them a wide range of opportunities to craft tailored campaigns using any game available on the IGT RGS and GAP platforms. This innovative player engagement solution, introduced in North America in late 2023, advances the gaming experience by delivering personalized campaigns across the entire IGT slot portfolio. The expansion of the Prize Engine underscores IGT PlayDigital's commitment to equipping operators with cutting-edge tools to drive increased player retention and lifetime value. 

Austrian Lottery Partners with IGT PlayDigital for Premium Content

win2day, as part of the Austrian Lotteries, has partnered with IGT PlayDigital to offer classic IGT slot games such as Regal Riches™ to players across the country. This collaboration marks a significant milestone for both parties, combining win2day's extensive reach with IGT PlayDigital's renowned content portfolio. As the partnership grows, win2day looks forward to expanding its online casino offerings with additional top-performing IGT content, such as Cash Eruption™, enriching the gaming experience for players nationwide.  

IGT PlaySports™ Expands Operations at Oneida

IGT PlaySports has expanded its mobile offering with Oneida Casino in Green Bay, Wisconsin. Through the Oneida Sportsbook App, powered by IGT PlaySports, customers can now place bets conveniently anywhere within the approximately 102 square miles of Oneida Nation land. 


Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

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Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

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