Xtremepush has partnered with operator Senna Sport to expand its presence in Brazil. The company provides loyalty marking powered by AI.
Under the terms of the agreement, Senna Sport brands will utilize Xtremepush tools that can be accessed through its real-time customer data platform (CDP). This will allow Senna Sports to improve its online communication delivery throughout the Brazilian commercial market.
Senna Sport operates three brands in Brazil, Senna Sport, Pix Luck and Lider Bet. The company said that it will “lean on Xtremepush’s local expertise to enhance the retention and engagement of its Brazilian customer base across each of its brands.”
Xtremepush Country Manager Álvaro Camargo commented, “We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil.”
He went on to add that the company is eager to tap into Brazil’s growing market.
Camargo said, “The market is a key target for Xtremepush and now we have boots on the ground in São Paulo, we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”
Senna Sport CEO Guilherme Senna said that the company is eager to team up with Xtremepush.
He commented further by saying, “We are really excited to partner with Xtremepush as we make the next move as a business.
“Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”
