Yaamava’ announces AEG partnership extension into 16th year

April 15, 2024
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The partnership sees Yaamava' retain its Founding Partner status with AEG.

Yaamava Resort & Casino at San Manuel (Yaamava’) has extended its partnership with sports and live entertainment company, AEG, into its 16th year.  

The pair first collaborated in 2008, with the partnership being brokered by AEG Global Partnerships. This latest extension of their agreement sees Yaamava’ retain its position as a Founding Partner, a premium and category-exclusive appointment at Dignity Health Sports Park (DHSP), LA Live and Crypto.com Arena. Further, Yaamava’ will keep its position as the official casino of the NHL’ LA Kings, the MLS’ LA Galaxy and the AHL’s Ontario Reign.  

The Yaamava' Resort & Casino at San Manuel is an entertainment destination located in the Inland Empire, 70 miles from downtown Los Angeles in Highland, CA. Its role as the official Casino of the LA Kings and LA Galaxy entails being involved as a title night sponsor of one home season game per year, at both the DHSP or the Crypto.com Arena.  

Last year, Yaamava’ sponsored Long Beach’s Acura Grand Prix, as well as collaborating with Konami Gaming on the launch of the Unwooly Riches slot series in February.  

Russell Silvers, COO at AEG Global Partnerships, spoke on the partnership extension, “Part of what makes our collaboration unique is our shared values. Over the last 16 years, we have cultivated a unique partnership that demonstrates our mutual commitment to delivering extraordinary live entertainment moments while also making a positive impact in our communities. 

"We are proud to be growing our partnership for what promises to be an exciting future ahead filled with meaningful community outreach, impactful cultural celebrations and enhanced entertainment experiences for our fans.”  

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