Operator bet365 partners with 1/st Bet for US horseracing product

March 27, 2024
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The platform features AI-assisted tools.

Supplier 1/st Technology has teamed up with bet365 to offer horseracing to the operator’s customer base. 1/st Technology will bring this to bet365’s players through its 1/st Bet signature project.

1/st Bet is an ADW platform that contains fully integrated AI-assisted tools. The platform gives fans access to its horseracing ecosystem while engaging newcomers to the sport through winning experiences.

1/stTechnology commented further on the agreement in a statement, “The deal aligns two global leaders, and will serve to optimize the bet365 offering, as the world’s largest bookmaker opens a best-in-class service on domestic racing for its US sports betting audience, alongside introducing them to a 24/7 international horseracing program.”

Part of the collaboration includes powering bet365’s Advance Deposit Wagering (ADW) stateside release on horseracing. The launch will be across mobile app channels and the web in areas throughout the US that accept ADW.

1/st Technology Chief Revenue Officer Keith Johnson described the company’s collaboration with bet365 as an ideal opportunity.

He commented, “This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/st Bet to showcase its best-in-class pari-mutuel horseracing wagering experience to bet365’s customers.”

More than 90 million users across 160 countries and 22 languages represent the bet365 customer base.

A spokesperson for bet365 expressed the company’s excitement to partner with 1/st Technology by saying, “We’re delighted to partner with 1/st Technology in a milestone announcement for bet365.

“The partnership marks a significant advancement in our US expansion, showcasing our commitment to innovation and customer experience.”

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