Operator bet365 partners with 1/st Bet for US horseracing product

March 27, 2024
Leer en Español

The platform features AI-assisted tools.

Supplier 1/st Technology has teamed up with bet365 to offer horseracing to the operator’s customer base. 1/st Technology will bring this to bet365’s players through its 1/st Bet signature project.

1/st Bet is an ADW platform that contains fully integrated AI-assisted tools. The platform gives fans access to its horseracing ecosystem while engaging newcomers to the sport through winning experiences.

1/stTechnology commented further on the agreement in a statement, “The deal aligns two global leaders, and will serve to optimize the bet365 offering, as the world’s largest bookmaker opens a best-in-class service on domestic racing for its US sports betting audience, alongside introducing them to a 24/7 international horseracing program.”

Part of the collaboration includes powering bet365’s Advance Deposit Wagering (ADW) stateside release on horseracing. The launch will be across mobile app channels and the web in areas throughout the US that accept ADW.

1/st Technology Chief Revenue Officer Keith Johnson described the company’s collaboration with bet365 as an ideal opportunity.

He commented, “This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/st Bet to showcase its best-in-class pari-mutuel horseracing wagering experience to bet365’s customers.”

More than 90 million users across 160 countries and 22 languages represent the bet365 customer base.

A spokesperson for bet365 expressed the company’s excitement to partner with 1/st Technology by saying, “We’re delighted to partner with 1/st Technology in a milestone announcement for bet365.

“The partnership marks a significant advancement in our US expansion, showcasing our commitment to innovation and customer experience.”


Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.