EveryMatrix expands LatAm presence with Peru market accreditation

March 26, 2024
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The move marks the developing legalization of sports betting in the region.

EveryMatrix is set to launch a new series of customers in Peru as part of a market accreditation strategy to expand its presence in LatAm. The move follows the company receiving regulatory accreditation from Mincetur, Peru’s Ministry of Foreign Trade & Tourism. 

The move will allow EveryMatrix customers in the region early access to market share. This will be possible through access to a range of tools including online casino and sportsbook platforms, sports data feeds, affiliate products and more. EveryMatrix offers a range of tools in a modular format, through divisions including OddsMatrix, PartnerMatrix and others.  

EveryMatrix is currently live in LatAm and has been working to develop its presence in the region. This has been done in several ways, including recent partnerships with RubyPlay earlier this month.  

On the move, Group CCO Bobby Longhurst said: “We’re delighted to be among the first technology providers to be given accreditation so we can instantly power our customers to gain valuable, early market share. This is a vital step in further increasing our footprint in LatAm, both as Peru and the wider region continue to regulate. 

“It’s no secret the LatAm market is gathering speed and we’re determined to be at the forefront of that growth in the months and years ahead.” 

We spoke to Longhurst along with several other members of the EveryMatrix team at the supplier's Bucharest office last week. Longhurst described his time with EveryMatrix so far as “fantastic,” though admitted “there's a lot to learn” at the company. 

Our full interview with Longhurst, as well as others in the EveryMatrix team including CEO Ebbe Groes, will be available via various Gambling Insider and Gaming America channels. Stay tuned! 


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