The multi-year partnership will see the sports betting and fantasy sports operator have usage of official Pistons markers and logos, as well as having access to several marketing tools, such as in-arena signage and television and digital advertising.
The agreement also includes the Pistons partnering with Detroit’s MotorCity Casino Hotel to provide fans with giveaways, exclusive viewing parties and an enhanced sports betting experience at the casino FanDuel launched its sportsbook at earlier this year.
The news comes just after the Pistons signed a similar partnership with DraftKings. The deal saw the operator and supplier become the franchise’s official fantasy, sports betting and online gaming partner.
FanDuel CMO Mike Raffensperger said: “The Pistons are a progressive and forward-thinking franchise committed to its fans, and we see an incredibly valuable partnership opportunity as we connect our retail Sportsbook experience with Pistons game action in the arena.
“With the FanDuel Sportsbook at MotorCity Casino and mobile gaming offerings on the FanDuel Sportsbook app, we will together offer engaging experiences both inside and outside the arena while giving fans access to unique betting promotions and content.”
The move comes ahead of FanDuel’s planned entry into Michigan, with online sports betting expected to be launched in the state before the end of the year.
