SCCG Partners With ReelLink To Enable Online Casino Content For Land-Based Casinos
SCCG Management announced Wednesday a strategic partnership with ReelLink by Swiss Casinos, an operator-built technology that allows online casino game content to be streamed directly onto physical slot machines using existing casino infrastructure.
SCCG, ReelLink Partner To Enhance Floor Flexibility
ReelLink enables operators to refresh game content instantly while “delivering hybrid digital-to-physical player experiences — without requiring new hardware or disrupting existing regulatory frameworks,” according to the news release.
In addition, ReelLink integrates directly with a casino’s existing management and compliance systems, making it easier for certified online games to be installed at approved slot machines within seconds.
This feature provides operators the “speed and flexibility” of iGaming while maintaining the “security, compliance, and economics” of the traditional casino floor.
“ReelLink represents a major leap forward for land-based casino innovation,” said Stephen Crystal, Founder and CEO of SCCG Management. “For years, operators have been searching for a way to modernize their floors without taking on hardware risk, regulatory uncertainty, or operational complexity.
“ReelLink delivers exactly that—a true bridge between online gaming innovation and the physical casino environment. We’re excited to partner with the ReelLink team and bring this technology to operators worldwide.”
ReelLink Enables Casinos To Attract New Audiences
With online game libraries, ReelLink is also providing casinos a modern approach to bring in new audiences and unlock new revenue opportunities.
“We are excited to partner with SCCG and benefit from their strong market position and deep expertise in the U.S. gaming landscape,” said Deborah Conte Santoro, Managing Director of ReelLink.
“Their regulatory knowledge and commercial reach make them an ideal partner as we scale ReelLink internationally and introduce a new way for online and land-based gaming to converge.
“SCCG will collaborate closely with the ReelLink commercial team, led by Marcela Torres and Ann-Kathrin Baumgardt, to support business development initiatives.”
SCCG Management remains dedicated to driving revenue growth for over 120 client-partners across the globe. The advisory firm has offices in North America, Latin America, Africa, Asia, Europe, and Brazil.
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