Nov/Dec 2022

Editors Letter

G2E, the industry’s biggest trade show, was held in Las Vegas once again in October, as a sense of normality continued – no masks, no social distancing, but plenty of networking, slots and table games. Every morning the show was held, thousands of conventioneers would have to walk past the casino floor of the Venetian; that is, past the cacophonous ringing of hundreds of slot machines. And, of course, there was the small matter of the most prestigious Awards ceremony in gaming, as the Global Gaming Awards Las Vegas took place – we bring you all the winners in our dedicated section later in this issue.

Slot machines are the big daddy when it comes to Las Vegas gross gaming revenue, a fact we are highlighting in this, the November/December edition of Gaming America. In just one example, Nevada's September revenue of $1.24bn was made up of $856.2m from slots – very much the lion's share. In these pages, one can find an investigation of how far slots have come and where they will go. Buttressing this feature is an interview with slot influencer extraordinaire, Brian Christopher, a man who has dedicated his adult life to helping the masses better understand how to maximize their enjoyment of playing; even if that inevitably means parting ways with some of their hard-earned entertainment dollars.

Elsewhere in our pages, you will find an interview with Global Gaming Women President Cassie Stratford. I was able to catch up with her at G2E and find out what the group she leads is doing to bring gender parity to the C-suite level of this industry. Additionally, this issue contains features on such companies as Amelco, BtoBet and TrafficGuard, while we have articles – insightful as ever – from our regular columnists Stephen Crystal, Oliver Lovat and Bill Pascrell.

In The Magazine
The Nfl, Sports Betting And Invalid Traffic

Richard Metcalf, Global VP of Sports Betting and Online Gaming at TrafficGuard, shows us how we can score more depositing customers by beating the bots.

Viewpoints: How Have Table Games Progressed

In this edition of Viewpoints, industry experts discuss how technological progress is affecting the Table Game sector.

Preparing For Big Things

BtoBet’s Managing Director Dima Reiderman runs a supplier that's done well in Europe and now has its eyes on America.

Providing Solutions

Amelco USA’s head Brandon Walker tells us how a company can best take advantage of the opening of the American sports betting market.

Leveling Out The Ladder

Cassie Stratford, President of Global Gaming Women (and otherwise an SVP at Boyd Gaming) fills us in on the progress being made for women and diversity in the gaming industry.

Slots Of The Future

As technology changes the world, slots are no exception. Gaming America’s Cameron Saunders took a look for himself.

Global Gaming Awards Las Vegas 2022: The Winners

Gaming America is pleased to share the big winners as well as the runners-up at the Global Gaming Awards Las Vegas 2022 presented at a prestigious luncheon ceremony in The Venetian.

The New Pioneer Club

Gaming America goes downtown with Oliver Lovat, who explores how 'Old Las Vegas' has risen again from the ashes of obscurity.

Spreading The Slot Gospel

Brian Christopher, President & CEO of BC Ventures, is one of the foremost social influencers of slots games. He sits down with Gaming America to discuss his story and what’s new in the world of slots.

Casinos Must Adapt Or Fail

Bill J. Pascrell, III, Esq. again lends his expertise to explain what casinos must do to keep up with the times.

Expanding Micro-betting Markets

In another contributing article, Stephen Crystal of SCCG Management lends his expertise to the issue of micro betting.

Guess Who's Back

Gaming America explores the floor of the biggest gaming trade show in the country to get a sense of where things stand.

Product Reviews
Product Review: Rock Paper Scissors Instant Win By Aruze Gaming

Rock Paper Scissors Instant Win brings a school-yard favorite to the casino floor.

Product Review: Qci Platform

The Quick Custom Intelligence (QCI) Platform has been proven in 85 casino resorts, delivering real value to the QCI community by solving the core business challenges facing marketing, player development and gaming analysis.

Product Review: Peakbartop With Sports Betting By Igt

Building on its momentum in sports betting and decades of leadership in video poker, IGT has introduced a transformative component to its widely successful PeakBarTop cabinet – the option to place sports bets.

Product Review: Player Classic Signature By Everi

Everi showcased the full depth and breadth of its gaming products portfolio at G2E 2022, including its robust pipeline of core and premium games and high-performing cabinets, all aimed at enabling operators to generate higher returns on their investments in its products.