G2E is the event of events in the world of American gaming, and every autumn our collective focus is trained on the city of Las Vegas to see what this dynamic industry has been working on over the past year. Courtesy of organizers the America Gaming Association and Reed Exhibitions, industry players will descend on the Venetian from across the country and around the world to take part in what is the biggest event on the calendar. In this way, G2E plays an essential role.
Companies get to show their wares to potential clients, they get to keep tabs on what the competition has been up to, and, all the while, deal making and information sharing reach a fever pitch.
And what a year 2022 has been! Since the last event, significant new markets have opened. New York and Ontario immediately come to mind. Quite remarkably, both became the largest market for online sports betting in their respective countries. New companies have been founded, as well, while bigger companies have swallowed littler ones. These trends indicate an industry that is maturing. It's easy to forget that the profound changes wrought by PASPA occurred less than five years ago. The industry has had to improvise its way to the $200bn behemoth which now stands, and consolidation at the top is evidence of this. Finally, technology has continued adapting to the fast-moving rhythms of this protean world. In casino management, data analytics, online support, payments and elsewhere, the behind-the-scenes workings of this world have been steadily improving. G2E will show all of this to the world.
This event will set the pace and tone for the coming year. In this time of record-breaking growth, things do not appear to be slowing down. New states are due to allow sports betting, and the iGaming market – the offerings of which are being met with great anticipation this year – is poised to see expansion as states that have embraced sports betting embrace that too.
At Gaming America, we like to celebrate these changes by fitting them into the context of the whole. Thus, you have before you our annual G2E Preview. Here we give a taste of what one can expect while taking a look at some of the most exciting companies currently active: what have they been working on over the past year? What do they hope to gain by attending the trade show? And what do they hope to achieve in the next year?
So take a dive in. We hope you do enjoy the 2022 iteration of the G2E Preview.
CasinoTrac’s Director of Training and Marketing, Eric Cunningham, tells us what his company has been doing to stay ahead in the casino management system game....
American Gaming Systems (AGS) is expanding at a fast clip. We sit down with Chief Marketing Officer Julia Boguslawski to hear about its progress over this past year and what to expect in the future....
AXES, the noted fintech company, is coming to G2E to show what it can offer a fast-changing industry. President and CEO Earle G. Hall gives us the rundown....
Laura Olson-Reyes, Senior Vice President of Marketing at Eclipse Gaming Systems, lays out an array of new offerings from the state-of-the-art slot developer....
PayNearMe VP of iGaming and Sports Betting Leighton Webb tells us what the company has been doing to keep up with the evolving demands of operators....
Gaming America sits down with Benjamin Truman, co-founder of Media Troopers, to discuss college football's unique betting appeal and and how it's gaining traction across the land....
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G2E Preview 2022
G2E is the event of events in the world of American gaming, and every autumn our collective focus is trained on the city of Las Vegas to see what this dynamic industry has been working on over the past year. Courtesy of...
