
Here is the Shortlist for the Customer Loyalty Program of the year category, sponsored by Interblock.
- Caesars Entertainment - Caesars Rewards - Caesars Rewards is a fully connected ecosystem where members can earn and redeem credits on gaming, hospitality, dining, nightlife, entertainment, and shopping at over 50 destinations and through the Caesars Sportsbook app across the US. With more than 65 million members, it is the largest loyalty program in the gaming industry. In addition to exclusive benefits and member rates at all Caesars Rewards destinations, members also get access to invitation-only events, and once-in-a-lifetime experiences thanks to an extensive collection of sports, entertainment, celebrity chef, and travel partnerships.
- PENN Entertainment - PENN Play - Earlier this year, PENN unveiled its rebranded and significantly enhanced customer loyalty program, PENN Play™. The new program greatly expands the ways the company’s 26 million loyalty members can earn and redeem rewards across PENN’s properties and online gaming brands - Barstool Sportsbook & Casino, HollywoodCasino.com and PENNPlaycasino.com. Members can enjoy access to new perks and experiences with partner brands, including Live Nation and Choice Hotels. The rebrand also includes enhancements to PENN’s dedicated rewards program honoring active-duty military, veterans and first responders. PENN Heroes features more rewards and recognition, including a PENN Play tier upgrade and discounts across hotels, dining and shopping at PENN locations.
- The Cordish Companies - Live! Rewards - In March this year, The Cordish Companies rolled out the reimagined Live! Rewards program for all its Live! casinos. The program enhances the guest experience with rewards for staying, playing and dining at Live! Casino & Hotel in Maryland and Philadelphia, Live! Casino Pittsburgh, and PlayLive! Online Casino. New in 2023 is Live! Experiences, a benefit exclusively for Chairman’s Club members who will be able to select from a variety of unique curated experiences which only Live! can provide, including exclusive events and out-of-state adventures. In May the company also introduced the new Veterans Gold Tier to support and honor those who are currently serving or have served the country.
- MGM Resorts International - MGM Rewards - Last year MGM Resorts deployed its revamped loyalty program nationwide, seamlessly integrating gaming and non-gaming spend. In addition to their Tier status benefits, members can unlock new rewards by achieving required Tier Credits within the Tier Earning Year. Rewards include dining credits, air travel credits and even complimentary cruise. Recently MGM Resorts unveiled a partnership with Marriott International and, as part of it, from October this year the 40 million members of MGM Rewards can link their accounts with Marriott Bonvoy and receive select member benefits.
- Hard Rock - Unity - Unity by Hard Rock is a true global loyalty program. It lets members earn and redeem points for fantastic rewards and of course enjoy exclusive benefits while gaming, staying, shopping, dining and doing what they love at over 150 participating Seminole Gaming and Hard Rock casinos, hotels, cafes and rock shops across the world. Members can redeem their Unity points for meals, Free Play on their favorite slots, for hotel stays and upgrades, and merch at the Rock Shop. X tier members can look forward to their Unity X Annual Trip Benefit during which they enjoy a 3-night complimentary VIP experience at the Seminole Hard Rock Hotel & Casino Hollywood, home of the iconic Guitar Hotel, or Seminole Hard Rock Hotel & Casino Tampa.
- J&J Gaming - Player PAYBACK - Now in its 3rd year, Player PAYBACK® continues to reward patrons. Earlier this year, J&J Gaming enhanced Player PAYBACK. The addition of four-tiered rewards brings more perks to loyal patrons including bonus points for gear, extra entries into sweepstakes and early access to new J&J releases. Each level is dependent on the number of check-ins per quarter and unlocks additional perks for patrons to enjoy. From increasing patron count by 66%, to awarding 140,000+ prizes valued at over $1.6m in 2022 alone. It’s clear that J&J and partnering locations focus on rewarding players every day.
- Accel Entertainment - AE Player Rewards - AE Player Rewards brings casino-style rewards and loyalty to the challenging landscape of distributed gaming. By rewarding participants with exclusive cash and prize giveaways and access to special events like the popular AE Prize Patrol, this program is proven to increase player retention and loyalty. AE Player Rewards has grown exponentially, with a 175% YOY increase in average daily check-ins and 41K new participants since 2022. AE Player Rewards features three Membership Status Levels, monthly cash giveaways, quarterly status-level giveaways and Instant Win opportunities.
- Station Casinos - my|Rewards Boarding Pass - Station Casinos’ 5-tiered loyalty program is a favorite amongst Vegas locals. Members can redeem their points in restaurants, movie theaters, bowling centers, spas & salons, hotels, showrooms, bars & lounges. All members who have reached Gold level or above can exchange their hard-earned points for the ultimate treat - cash. In March this year, Station Casinos launched STN Charms, an extension of its Boarding Pass casino loyalty program that rewards members with NFTs. Customers can buy and sell charms on the STN charms website.
- Rush Street Gaming - Rush Rewards - Customers at any Rivers Casino property can easily and automatically earn tier points for playing slots, table games and electronic table games, video poker, and when placing on-site wagers at a BetRivers Sportsbook. Rush Rewards benefits include monthly mail offers, free slot play, food and beverage comps, discounted room rates, to name a few. In March this year Rush Street Gaming announced a partnership with cruise line giant, MSC Cruises. As a result of this partnership, Rush Rewards members at all Rivers Casino locations can receive an annual cruise benefit that applies to most of MSC’s sailings worldwide - Gold level members benefit from a discount on a cruise while Platinum and Black level members can get a complimentary trip.
- Mohegan - Momentum - Players at Mohegan properties earn Momentum Dollars which they can later spend on dining, premium brand shopping, hotel stays, spa treatments, partner benefits and more. The Momentum program also rewards customers’ level of play with Personal Achievement Awards that may include Free Slot Play, Match Play or other valuable rewards. Last year Mohegan and FanDuel launched Momentum to MoheganSunCasino.com, the Mohegan Sun Casino app and FanDuel Sportsbook app, the fully integrated, real money online gaming experience for residents and visitors to the state of Connecticut. In June this year, in celebration of being in Las Vegas for two years, Mohegan Casino Las Vegas inside Virgin Hotels Las Vegas, partnered with Virgin Voyages to give new Momentum members the ability to play and earn a Virgin Voyages cruise on their first visit.
The Customer Loyalty Program of the year category is sponsored by Interblock.
About Interblock: Interblock stands as a global leader in luxury electronic table gaming products, boasting three decades of innovation and craftsmanship. The Company’s reputation shines through prestigious awards such as the "Table Game of the Year" honor at the Global Gaming Awards Asia Pacific 2023, showcasing their unwavering commitment to quality and invention. Spanning over 250 jurisdictions, Interblock's curated electronic gaming tables offer unmatched performance and unforgettable player experiences. With a legacy of inventive prowess, their commitment to excellence shines, cementing Interblock's role as a trendsetter in the global gaming sphere.