Product Innovation of the year

September 20, 2023

Here is the Shortlist for the Product Innovation of the year category, sponsored by Play'n GO
  • Interblock - Smart Pit - In October 2022, Interblock revolutionized the gaming industry with the unveiling of the Smart Pit - a cutting-edge solution designed to enhance security, reduce labor costs, and increase revenue for casinos. With a variety of games to choose from (including craps, roulette, blackjack and baccarat), operators can cater to more players, all while improving profitability. Live dealers, guided by Interblock’s Dealer Terminal, encourage play to triple decisions per hour, eliminating payout errors and increasing the house advantage/hold percentage. Smart Pits represent the future of gaming.
  • IGT - Wheel of Fortune Omnichannel WAP Jackpot - In May, IGT successfully introduced the first omnichannel WAP jackpot in the US via a Wheel of Fortune slots link in New Jersey, enabling players to spin for large-scale wins on games with combined jackpot liquidity between the land-based, mobile, and online versions of the game. Players in the Garden State can play the omnichannel WAP link online and on mobile devices via IGT PlayDigital’s Wheel of Fortune Triple Gold™ Gold Spin™ slots and in land-based N.J. casinos with IGT’s Wheel of Fortune $1 slots games in a variety of themes and has $500,000 jackpot reset value, among the highest in the State.
  • Incredible Technologies - Power Push Long de Xiyue - Power Push Long de Xiyue is captivating players across the nation with performance indexes over 3x house average. Power Push utilizes the unique physical movement of Prism VXP – the first core cabinet to incorporate mechanical movement into gameplay. A nostalgia-inducing coin-push bonus catches the eye of any passing patron as the physical screen moves with every push, simulating real-life physics. Bonus accumulation persistence always gives players something to root for.
  • Light & Wonder - Cosmic - Light & Wonder engineers created an industry-first lighting system with Cosmic. The cabinet’s diffused-fiber-optic tubes create a level of lighting control unseen in modern cabinet design. The 247 tubes that make up the lighting system can be independently controlled and synced to different game occurrences, giving unbelievable depth in curating a unique player experience. The company’s engineers also successfully fit a large portrait cabinet into a tight, 28-inch-wide form factor.
  • Acres Manufacturing - Cashless Casino - Built on the game-changing Foundation platform, Cashless Casino is the industry’s only solution capable of both processing real-time data and conducting cashless transfers to and from any slot machine or table game, leaving player deposits outside the casino’s custody. Installed on 31,000+ machines, deployments show increases in play (22%) and visitation (18%), building brand loyalty and increasing revenue in an all-in-one cashless solution.
  • PayNearMe - Cardless Cash at ATM - PayNearMe’s Cardless Cash at ATM is a revolutionary way for players to instantly withdraw their winnings in cash at local ATMs - with nothing but their mobile phone. Players arrive at an ATM, key in their secret code and pin number, and confirm the amount of the withdrawal. Cash is dispensed, and the player receives a receipt. This payout method solves many challenges operators face, allowing them to meet changing player expectations, increase retention and improve operations.
  • Gift & Go - Gifting Software - With Gift & Go casinos can transform their continuity campaigns overnight. The company’s unique gifting software eliminates all the stock, storage and shipping challenges that a continuity campaign normally faces. Additionally, it eliminates the long lines that form at player rewards desks. Gift & Go’s software integrates directly into slot machines, so players can claim gifts directly from where they’re playing. Players can choose the most relevant rewards for them and customize their gift choice – giving them more reasons to play. The gifts are delivered straight to their homes via Amazon.
  • Marker Trax – The Marker Trax casino marker system - Marker Trax is a cashless, digital alternative to a casino marker. The product is the first of its kind to offer regulatory-compliant casino marker technology that takes inefficiency out of issuing advances and provides casinos with the tools to manage their casino credit underwriting and repayments. The company holds the only patent for technology that takes the gaming credit experience digital, and ensures credit lines are paid back at cash-out. With several key industry partners and compatibility with digital wallets and resort infrastructure, Marker Trax is elevating the player and operator experience to new heights.
  • NRT Technology - Aura AML - In 2023, NRT released Aura AML, a next-level future-ready unifying platform that aggregates, tracks, and reports all financial transactions across the entire casino. This new purpose built technology was designed specifically for the casino industry and incorporates a unique case analysis methodology that streamlines data aggregation, allowing compliance teams to simply and easily track financial transactions on a case by case basis, increasing security and reducing the risk of fraud.
  • Galaxy Gaming - Galaxy Operating System - Earlier this year Galaxy Gaming launched its Galaxy Operating System (GOS) - the industry's next-generation game management system, featuring innovative progressive jackpot options, striking LED sensors, and first-of-its kind digital tracking. GOS pairs Galaxy’s extensive knowledge of table games progressives with a modern approach to table management systems resulting in a dynamic and scalable operating system. The company transformed its renowned progressives with the world’s first Dynamic Progressive and first-of-its-kind digital tracking for Roulette and Craps.

The Product Innovation of the year category is sponsored by Play'n GO.

About Play'n GO: As a renowned gaming entertainment supplier, Play’n GO has gone from humble Swedish startup to iGaming powerhouse. Pioneers of the industry they were the first to recognise the potential of gaming on the GO and now boast a diverse and talented global team. Play'n GO consistently delivers engaging and innovative games, with a new title being released each week. Their dedication to a sustainable future of iGaming makes them the partner of choice in over 25 regulated jurisdictions. As well as their huge portfolio of titles, Play'n GO offer a selection of promo tools and back-end services to help operators provide the ultimate gaming experiences. Our games are what made us. We are game.


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