Pariplay: Long-term relationships, long-term growth

September 19, 2023

Gaming America speaks with Pariplay North America VP Shivan Patel for an inside look at what's in store ahead of 2024.

This year, Pariplay has collaborated with a number of companies. How can we expect these relationships to evolve and benefit your customers?

Our collaborations promise exciting long-term growth. As we nurture these relationships, players can look forward to enhanced game offerings with titles from renowned providers, reaching more platforms. Additionally, these partnerships open doors to technology integration, resulting in smoother player experiences and innovative features.

The expansion of our network means broader access to different markets, paving the way for more engaging gameplay and entertainment. Ultimately, players are the real winners here, as they’ll enjoy a richer and more varied gaming environment.

What are the biggest gains your partnering operators can have through using the Fusion platform?

Our Fusion platform aims to make it easier for game developers to distribute their titles, and for players to discover as much content as possible. We have over 14,000 games on offer, from over 120 providers.

The wide range of slots on offer will immediately add more value to any operator’s portfolio. Our Client Area, introduced earlier this year, also provides a unique point of service for marketing and compliance assets.

Operators can save time and effort by sourcing game info sheets, rules, game assets and certification files in one place. We also have retention tools to enhance player value and provide ROI for operators, with features such as Fusion Tournaments and Spin That Wheel.

Pariplay has had successful launches in New Jersey and Michigan. What other states are on the company’s radar in future?

We’re now licensed and able to operate in five US states and four Canadian provinces, so we’re definitely seeing strong growth in North America. It’s a promising market that we’ve been focused on for a while. Latin America has also been a market where we’ve seen significant expansion recently, and we’re definitely planning on going even further in the near future.

Our offerings put us in a good position to keep growing, and we’re waiting to see more states open their doors to iGaming. The ball is certainly rolling, and we'll keep a close eye on where it’ll land next.

What trends have you seen in player preferences and what titles from Wizard Games are getting the most traffic right now?

It’s safe to say the industry is no stranger to innovation – whether it’s new mechanics, new platforms ornew evolutions in tech, we’re always looking at how players enjoy our games and considering where to go next. Personalization and gamification have been on the rise recently, with an increasing amount of players looking for experiences tailored to them.

An equal measure of personalization and engagement could see massive success. Mobile gaming has also overtaken desktops. Optimizing games to ensure they run just as well on small, portrait-oriented devices is crucial. “Bring in the Fish” checks those boxes and more. “Cup Glory,” our recent title released in time for the Women’s World Cup, has also seen similar results.

What products can we look forward to in the next 12 months?

Increased offerings on our Fusion platform. We will be live in Pennsylvania and Connecticut in the next 12 months, and we are extremely proud to be able to offer our operators a wide range of content in more states. We’ll also have some titles of our own to look out for.


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