G2E Preview: A letter from the AGA

September 15, 2023
By

Maureen Beddis, SVP, Membership and Events at the American Gaming Association (AGA), shares her excitement for not only G2E, but the overall growth of the gaming industry.

Late last fall, I officially joined the AGA. While it was shortly after Global Gaming Expo 2022, I was able to attend G2E in an unofficial capacity. As an observer, it quickly became apparent just how essential our industry’s premier event is to gaming’s success.

From handshakes on the expo floor to the conversations in panels throughout the week, G2E is the definitive place to both do business and shape the trajectory of gaming.

This year, the AGA and our partners at RX are thrilled to host the global gaming community in Las Vegas again for G2E 2023 from October 9-12, with exhibitors and sponsors – both returning and new – ready to make their mark on a growing industry.

A key program at the AGA is our leading market research which helps us keep our finger on the pulse of the industry. Our data shows that since the beginning of 2021, commercial gaming revenue has seen 10 straight quarters of year-over-year growth, a testament to our industry’s sustained success since the worst impacts of the pandemic subsided.

And through the first half of 2023, we are on pace to break our annual revenue record for a remarkable third consecutive year, reaching $16.1bn and pacing a full 12% ahead of 2022.

Numbers are up across the board, with traditional slots and table games still making up the majority of revenue, but sports betting and iGaming accounting for the lion’s share of growth. This year’s G2E will display our industry’s momentum across every sector.

While the future of the casino floor will remain the mainstay of this year’s expo, sports betting will also continue to feature prominently. And new to this year’s expo will be a specialized “iGaming Zone,” highlighting ongoing innovation and growing interest in online gaming.

Similarly, this year’s education conference will focus on new and traditional conversations. AI and digital payments will take center stage in several sessions as technology’s role in the industry continues to grow. While important discussions around combating the illegal market, responsible gaming, marketing, regulation, Tribal and international gaming, and more will also drive content.

From new products to new ideas, we can’t wait to see how this year’s show advances the industry, as every company represented at G2E makes up an expanding gaming ecosystem that fuels economies and supports communities.

In the US, that means more than $13bn in annual state and local tax revenue for critical projects and 1.8 million jobs supported nationwide – something we should be proud of.

What is certain is that G2E 2023 will continue to drive our industry forward to succeed both as businesses and as community partners – and we couldn’t be more ready to kick off the expo this fall.

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