What are you looking forward to exhibiting at G2E this year?
We are eagerly gearing up to showcase our latest advancements in artificial intelligence (AI). One of the standout features that OPTX will be presenting is an AI-powered recommendation system designed to optimize player contacts, reinvestment strategies and game performance within a casino environment. Another highlight of our AI is the OPTX AI-driven chatbot technology, which enables users to ask questions and receive answers, prompts, tutorials and reports in real time. Perhaps the most exciting demonstration planned for G2E is the automation of AI-driven attributes through player journeys and campaigns.
This advancement allows casinos to create sophisticated, personalized player journeys and marketing campaigns triggered by AI algorithms and automated through the OPTX marketing module. These AI features are expected to be available on the OPTX platform starting in Q4 of 2023. The rollout will occur progressively over the following two quarters, allowing casinos to gradually integrate and benefit.
What gaps in the market will be filled by OPTX AI products?
- Personalized player engagement: OPTX AI introduces a personalized approach, leveraging AI algorithms to analyze player behavior, preferences and trends. This enables casinos to deliver customized recommendations and experiences to individual players.
- Data-driven insights: The gaming industry generates massive amounts of data from player interactions, gaming machines and loyalty programs. OPTX AI provides actionable insights and predictive analytics, helping casinos make informed decisions and optimize their offerings.
- Efficient marketing campaigns: Automation of AI-driven attributes in player journeys and campaigns lets casinos create automated, targeted campaigns that adapt to player behaviors in real time. This results in more effective and efficient marketing, as well as improved resource allocation.
- Enhanced usability of software: The OPTX chat feature offers quick and accurate responses, improving a user’s ability to adopt the OPTX Platform, improving historic results.
- Real-time adaptability: The gaming industry demands quick adjustments to changing trends and player preferences. OPTX AI enables casinos to adapt their strategies swiftly, ensuring they remain competitive and responsive to market shifts.
- Innovation in player interaction: AI-powered recommendations and automated player journeys introduce ways to engage players, leading to a more personalized gaming experience.
- Optimizing game performance: OPTX AI’s data-driven insights lead to more popular games being featured and optimized, ultimately increasing revenue and player engagement.
- Comprehensive platform: OPTX AI offers a unified solution, integrating various AI-driven features. This eliminates casinos needing to piece together multiple systems, streamlining operations.
How important is attending in-person shows to OPTX?
Visiting G2E in person to witness the OPTX Platform live offers a unique and invaluable experience that virtual meetings simply cannot replicate. While virtual meetings have their merits, there are several reasons why attending G2E in person to see the OPTX Platform firsthand is essential, including both real-time interaction (the ability to drive the demo which helps provide a tangible understanding of the OPTX platform) and the ability to engage directly with our executive team; from our CEOs to our CTO and our client success team.
What does OPTX hope to achieve next?
OPTX is committed to pushing the boundaries in AI and automation, with the goal of revolutionizing the way casino operators perceive and utilize data. Our vision is to introduce transformative changes to empower operators to harness the power of AI. Our roadmap for the upcoming centers on: AI advancements, automation solution, comprehensive data integration and the approachability of AI.
