IGT PlayDigital G2E Preview: The importance of providing mobile options

September 15, 2023
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Gaming America speaks with Gil Rotem, President of iGaming at IGT, about its upcoming appearance at G2E and its PlayDigital product.

What aspect of the business are you most focused on right now?

From the iGaming perspective, IGT PlayDigital is focused on providing our customers with content and services that will help them meet their growth objectives, provide a competitive edge and attract and retain players. IGT PlayDigital supports more than 100 game themes on our remote game server, including the industry’s only omnichannel WAP jackpot games, Powerbucks in Canada and Wheel of Fortune Triple Gold Gold Spin in New Jersey. In the first half of 2023, IGT PlayDigital paid more than $25m in jackpots to online players – these high-entertainment, life-changing jackpots at a variety of bet levels bring significant value to operators and their players. In addition, we offer a range of data-driven promotional and business intelligence tools to help our customers offer personalized promotions and exciting rewards, and to maximize the returns of their IGT PlayDigitial investments.

What are you looking forward to exhibiting at G2E this year?

IGT PlayDigital will present within IGT’s booth #3659 which will span more than 19,000 square feet and include more than 200 gaming innovations. Specific to our iGaming portfolio, IGT PlayDigital will spotlight the strength and performance of our omnichannel content with standout games such as Prosperity Link, Wheel of Fortune, Cleopatra, Money Mania and more. Our team will also demonstrate a range of promotional tools and illuminate the many benefits of the IGT PlayDigital game aggregation platform. In addition to highlighting products at industry events, we prioritize connecting with our customers and collecting their feedback on our solutions, as well as gaining insights into their growth and performance goals. These iGaming solutions will be joined by IGT PlaySports technologies as well as games, cabinets, systems and services from IGT’s Global Gaming organization.

What market trends led you to develop the products you will be presenting?

IGT’s focus on omnichannel is inspired by consumer behavior, as well as our customers’ desire to engage players across channels. Whether it’s shopping, banking or purchasing a coffee, today’s consumers expect brands to offer a mobile option for nearly every aspect of their daily lives. Similarly, most enterprises embrace the notion that having multiple customer touchpoints and offering patrons choice and convenience propels consumer loyalty and accelerates growth. For these reasons, and many more, IGT PlayDigital places a significant focus on omnichannel content. Given the scale of IGT’s game and games features patent portfolios, we are uniquely positioned to offer high-performing games with vast player affinity across channels. In more mature iGaming markets such as Canada and New Jersey, it’s abundantly clear that a cross-channel approach is ideal for fueling performance and driving player acquisition, retention, loyalty and engagement.

What are the benefits of a show like G2E?

IGT looks forward to G2E each year. As the largest gaming conference in North America, the event brings together industry decision-makers from around the world in an impactful way. The energy on the exhibition floor, at networking events and in meetings in our booth is palpable and the interactions are always valuable. For my team, G2E provides a unique platform for our iGaming customers to experience the full potential of our omnichannel games such as Wheel of Fortune, Prosperity Link and others. With the land-based versions of these games just footsteps away, operators get a first-hand experience of why IGT is a leading omnichannel content supplier.

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