The QCI Platform uses complex mathematical calculations and AI algorithms to deliver complex casino data involving various types of formats coming from a multitude of systems into easy-to-use formats that enable real-time operational empowerment.
Most impressive within the QCI Platform are the marketing automation capabilities and the ability to create customer segments based on all manner of resort activity through data from existing systems. QCI Marketing users are building campaigns inside the tool with extremely complex personalized marketing offers and highly targeted segmentation, such as one property that identified 45,000 customer segments using the QCI Platform.
A major achievement of the QCI Platform is that it is both easy to use and capable of empowering sophisticated users to manage actions based on detailed data with extensive drill-down capabilities. The QCI Platform has proven successful at satisfying a range of user needs, from the C-level executive getting automated reports delivered daily, weekly or monthly right to their inbox without needing to ever login to the tool, to the slot analyst ‘super-user’ taking advantage of the patent-protected slot market basket analyzer that is enabled by QCI’s proprietary metrics and algorithms, providing a lens to connect spending behavior with customer preference.
Michele Habig, director of marketing for Bluewater Resort & Casino said, “We’re looking forward to having immediate, real-time access to guest information that doesn’t require a programmer or data specialist. The clear and concise information QCI is able to provide ensures that we are making intelligent and data-driven decisions within our marketing and player development programs.”
