The future's casino floor

September 28, 2022
By

Gaming America sits down with Interblock Gaming's Global CEO John Connelly to discuss modern electronic table game offerings.

What is Interblock Gaming excited to show off this year at G2E?

We will be introducing over 30 new products, features and functionality at this year’s show. Throughout the global pandemic, we remained focused and dedicated to our craft, developing advanced technologies, that we were unable to copiously demonstrate and release until now. Interblock currently revolves around three prosperous categories  – stadium technology, standalone products, and universal cabinets. This year at G2E, Interblock will introduce upgrades to virtually all of its current products on casino floors to help increase both its handle and hold percentage while continuing to evolve the methods to reduce operating expenses for our casino partners.

What R&D goals went into the creation of these products?

Interblock invested into its products and employees and, as a result, we have more groundbreaking products and features than ever before. The number of various demographics associated with the electronic table game (ETG) market is far greater than we ever anticipated. Therefore, we are continuing to innovate new types of distribution methods to attract fresh players to the casino floors and entice existing players to stay longer. At this year’s G2E we will be introducing new technology designed to achieve these metrics and more. Our ultimate goal was, and will continue to be, to appeal to and meet the demands of all demographics to draw players to casinos.

What is the company hoping to get out of its attendance of G2E?

G2E provides us the remarkable opportunity to show the world where Interblock was and where Interblock is today, demonstrating the progress ETG technology has made. Our primary emphasis at this year’s G2E is to introduce new forms of ETG for all casino categories around the world, designed to create a more competitive environment for our casino partners. The emphasis will be on new forms of technology and innovation designed to attract new players and increase the mathematical efficiencies ETGs have historically offered.

What does the next year hold for Interblock Gaming?

As we look toward next year and beyond, we will continue to revolutionize the gaming industry, innovating with our team and identifying product categories and sections of the demographic that we can attract to the casino floor. By protecting the DNA, culture, and invention that resides in, and has made Interblock so successful, we will continue our accelerated growth and optimize the market demand. Through the implementation of best practices, from  a financial and infrastructure perspective, we plan to take the company to the next level and look forward to building, alongside our loyal and future customers, the casino floor of the future.

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