May 18, 2022 Casino, Marketing

Product Review: OPTX - The Next Generation in Casino Operations


The OPTX platform ingests and simplifies all the information from multiple internal and external data sources to provide operational functionality for marketing, campaigns and events, player development, slots and artificial intelligence, in a single easy-to-use platform.

Designed to evolve with your data and react to your operations in real time, OPTX enhances best practices, eliminates inefficiency and helps casino operations of all sizes create a sustainable competitive advantage.

Leveraging the most advanced principles in artificial intelligence and data modeling, OPTX provides actionable insights and recommendations that have been proven to increase win per unit, increase player visitation and satisfaction, and increase database marketing campaign profitability.

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