House Advantage, the loyalty and gaming operations technology provider, has integrated its HALo Loyalty platform and the Bally’s Corporation sports betting platform, Bally Bet. The first-time integration creates a unified process for enrolling and extending loyalty program benefits to Bally Bet mobile bettors, and is live in the Colorado and Iowa markets.
The integration automates Bally Rewards and Bally Bet program enrollment, betting activity, rewards earning and redemption for players using Bally Bet for mobile sports betting. House Advantage engineered and deployed a scalable system that synchronizes member accounts from mobile registration to Bally’s land-based casinos, and vice versa, as well as provided real-time rewards for all sports betting activity on the Bally Bet platform.
House Advantage credits the existing relationship between the two companies for its ability to develop the integration quickly and effectively.
With the rapid legalization and expansion of mobile betting across the US, it was vital to unify the Bally Rewards program loyalty benefits with the digital gaming experience and expand Bally’s ability to engage and reward the growing audience segment. House Advantage is well known in the industry for custom integration solutions that enhance the customer experience and generate new marketing opportunities.
The HALo platform is currently installed in the Bally’s Black Hawk casinos in Colorado and Iowa where Bally's operates mobile-exclusive betting statewide. The integration allows bettors in each market to earn rewards and redeem at any Bally’s property nationwide.
HALo delivers demonstrable value to casino operators by providing a centralized platform integrating all patron spending and behavioral data across enterprise touchpoints: gaming, hospitality, retail, entertainment, online, social, mobile, sports and more. The HALo suite of loyalty solutions enables real-time delivery of highly tailored, branded programs and incentives across these multiple disparate systems, creating a frictionless and engaging universal guest experience.