September 14, 2021 Interview

New Faces

By

Andrew Burke, CEO of Bluberi, discusses the company’s rebrand, but emphasizes how the right leadership team needs to maintain company values despite changes.

Why Rebrand

Over the last two years a lot of things have changed within Bluberi. While the company has been creating games in the industry for thirty years, I started as CEO in January of 2020. As we restructured the company, we brought in some new people and created a renewed energy and excitement throughout the organization. It made sense that this is the right time to reposition our brand in the market, to create a brand that is more reflective of who we are as a company.  The new look is energetic, youthful, and fun. Our logo is actually derived from hand-drawn design, which is indicative of the people-first culture we are cultivating here.

With the restructure came a lot of new faces and with them new ideas. When you change and restructure a leadership team the dynamic changes a lot. One of the biggest things I’ve found with the change is working with people I want to work with. For us, the most important thing is fitting the culture of the company. We want our company to be full of people who like to move fast and are dynamic. Another important factor in building a leadership team is prioritizing getting as many different viewpoints and perspectives as possible. To do this, we brought people in from a lot of different companies across the industry.

Ultimately, we think that if you look around the gaming industry, there is a lot of corporate brands, which is not a bad thing, but we wanted our branding to set us apart from that. Our brand marks us as more entrepreneurial, more creative and willing to take risks and try new things. It is also important that these ideas are reflected in Bluberi’s products. We, as a company, want to bring fresh energy to the gaming industry.

                                                                                                             

A focus on the culture of entertainment and energy

The brand of a company has to speak to many different audiences – customers, investors, the press, and, perhaps most importantly, the people who work here now, as well as potential employees. For us, having a fun and energetic brand allows us to send the message to anyone that would  be interested in working with us that this is a place people want to be, where we hope to do something special and maybe different from elsewhere in the industry. Of course, the new logo is important, but it is more about how Bluberi as a company wants to be viewed in the marketplace.

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