September 10, 2021 Land Based

Something to Celebrate

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As G2E returns to the Sands Expo Convention Center from October 4 to 7, there is a palpable sense of excitement as we all properly reunite. The Global Gaming Awards Las Vegas, now in its 8th year, will once again be a highlight to kick off the festivities.

Without self promotion, we’re here just to state the facts that the Global Gaming Awards, the most prestigious Awards in the gaming industry, are back, this time for the eighth year. Last year, we had to improvise with a virtual version as the pandemic raged on. That alone was a success in its own right, but the personal touch was certainly missing.

So we’re back at the Sands Expo Convention Center to host the GGA Las Vegas, this year with two additional categories, which is a sign that the industry is only expanding. Property: LATAM acknowledges the property, new or old, that pushes the boundaries of customer experience in the land-based sector. This means there will be two Property of the Year categories, with one being dedicated specifically to North America, a massive region with potential to match. Also, there’s Payment Solution of the Year, which recognizes the safe, fast and efficient payment processors, wallets and the rapid change in this sector.

“These two new categories show the diversity of the industry and the growing presence of two key areas,” said Julian Perry, editor-in-chief of Gambling Insider and Gaming America. “Latin America is growing into such an important region within gaming that soon it’ll no longer even be considered an emerging market. So choosing a LatAm Property of the Year makes perfect sense to everyone at Gaming America. Secondly, the Payments Solution of the Year category is an absolute must-have, and I think we’ve seen that in the vast amount of nominees we could have had. Payments are just so important now, especially with the growth of cashless and digital payments within North America.”

These are also the most recognized, prestigious and trusted Awards in gaming, with lead partner BetConstruct and being independently adjudicated by KPMG in the Crown Dependencies, and they’ve certainly gained respect among industry heavyweights over the years. And because of the fair and rigorous voting process, which ensures all winners are truly deserving, this is the must-attend event that kicks off G2E.

These Awards are also understood across the industry as the ultimate reward for gaming’s strongest performers over the last year, with a focus on the Americas. Winners are chosen by a panel of 100 C-level industry executives, and every company or individual is shortlisted for a specific reason, which is then publicly announced in the official Global Gaming Awards Shortlist magazine. The final Awards Shortlist was decided after a long and rigorous process, taking into account thousands of self-nominations from organizations across the sector, as well as the recommendations of the Awards’ independent Nomination Panel, and all the winners will be revealed on the Monday of G2E, October 4.

“Our industry faced a lot of difficulties as a result of the pandemic but in the end we persevered and came out of it much stronger,” added Perry. “The main reason for that is because of the many fantastic leaders that work tirelessly to drive their companies and the entire gaming industry forward.”

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