March 29, 2021 Technology

Product Review: GAN's Simulated Gaming


GAN offers a turnkey platform that supports both real-money and social casinos all over the world. Its universal platform and patented process deliver higher conversion rates, better payment processing success rates, a flexible choice of integrated sports betting modules, a mature and fully featured internet casino, and the proven ability to deliver integrated convergence to leverage casino operators’ on-property rewards programs.

GAN has developed its experience and expertise working with several global and US internet gambling operators. The list of clients that use its platform for real-money gambling include FanDuel, Ocean Casino & Resort, JACK Entertainment, Wynn Resorts, and Churchill Downs Incorporated.

GAN also offers a B2B social casino solution for the US market branded as Simulated Gaming that leverages existing reward programs, to offer patrons a social casino experience while generating incremental online revenue and driving visits to on-property venues.

Native American operator clients of Simulated Gaming include San Manuel, Chickasaw Nation, Agua Caliente, Snoqualmie, Oneida Nation and the most recent addition, Seneca Gaming Corporation.

GAN's proprietary compliance program and continuous global monitoring system allow operators to move online confidently. It has a US-patented framework and reputable specialist teams, along with managed services for marketing (customer acquisition and retention) and customer service.

If operators are interested in a fully managed online gambling solution, or looking to augment existing customer service and marketing programs, GAN’s operational services teams have the local and global experience to support those needs. GAN’s platform has a demonstrable track record of operating across multiple states, with live operations in New Jersey, Pennsylvania, Nevada, California and Michigan, and soon to be Ohio, Tennessee, Colorado and Virginia.

GAN is poised to bring many of America’s casinos online utilizing the enterprise technology system first deployed in 2002.

The company recently raised more than $60m in expansion capital, and in January 2021 it acquired Vincent Group plc., a European B2C gambling provider known as Coolbet. GAN will bring Coolbet sports engine technology to the US to complement GAN’s B2B platform suite of services.