Interblock CEO John Connelly tells us why several new compacts can help electronic table games (ETGs) expandHow would you describe Interblock's overall relationship with tribal operators?
Interblock has always been a strong supporter and partner with various tribal operators around the country and was the first ETG company to begin supporting many of the tribal shows and fundraisers. We have added a dedicated team designed to work directly with the tribal operators on specific initiatives to help reduce costs and improve the performance of their live table game play. In the past 90 days alone, we have begun doing business with several new tribes in states such as California, Oklahoma and Oregon.
In your company vision, published recently, you said you plan to bring together smaller companies that wish to enter the market. To what extent will tribal casinos fit into this?
We intend to help maintain a competitive advantage for the tribal casinos nationally. This can be obtained by working with other start-up companies both within and outside the gaming sector. At this year’s NIGA show, you will see examples of such efforts and we look forward to sharing them with the various partnerships we have formed within the tribal community.
Viejas Casino launched your Diamond Dealer Assist stadium last year. How are you planning to develop products such as these?
When you check into an airport today, you very seldom go to a person, but rather to a kiosk. This failed to exist much more than five years agoWe currently have more than fifty stadiums installed in North America and over 40 more planned in the near future. This form of ETG game technology allows casinos to attract a new type of player – something the industry has been searching for, while reducing operating costs and increasing the amount of revenue.
We have been installing forms of ETG stadiums on a weekly or monthly basis across many tribal casinos – most recently adding a second stadium to Foxwoods in Connecticut.
We will be in discussions with several other tribal casinos for stadiums and standalone ETGs in the coming months.
What do you see as being the key developments in tribal gaming in the coming years that you as a supplier will have to be aware of?
Many of the new compacts have opened the door for expanded table game offerings. When you check into an airport today, you very seldom go to a person, but rather to a kiosk. This failed to exist much more than five years ago. Casinos will be evolving in a similar fashion in the coming months and years to remain competitive and ETGs provide the tools necessary to maintain the casino’s strategic advantages.
You launched ETG innovations at last year's OIGA. How have these products performed for you since then?
The number of ETG seats in North America will soon reach 10,000 and this is in large part due to the tribal casino market. We continue to form strong partnerships with various tribal nations across the US and introduce cutting edge technology to attract both new and existing players to their casinos. Last year’s OIGA was the catalyst for us in Oklahoma and since then, we have been fortunate to begin working with nearly all the major tribes in this market.
What are your plans for this year's NIGA? Which products should attendees keep an eye out for?
Interblock’s goal is to always stay a step ahead of the competition and due to the fact that we just focus on ETGs, this provides us the tools to maintain our innovative culture. We plan on showing several new forms of technology designed to help tribal casinos automate their table games and increase their revenue through live stadium designs and standalone products.