How was G2E for Marker Trax in 2023 and are you carrying over any knowledge gained into this year?
Every year we’ve been a part of G2E has been an all-around great experience. Last year was no exception, and I’m sure this year will be even better. In 2023, everyone was excited about the potential of our technology, but we learned that we have the best opportunity to make a real impact in a hands-on environment.
So for 2024, our presence is a more experiential one. Attendees will not only be able to learn about technology, but they’ll be able to see it in action, too. It will give operators a more complete picture of how the technology functions and allow them to see it from a player’s perspective, as well.
What products and features will Marker Trax and Koin be displaying at G2E 2024?
Our exhibition space will feature zones to enable a more interactive, immersive patron experience, including program onboarding, wallet funding options and attaching credit lines. This will then be combined with a wide range of resort usage including gaming verticals beyond slots and retail purchases.
With Marker Trax, we will primarily focus on Moolah Play, our consumer product that debuted earlier this year. It’s been an amazing success so far, optimizing everything that was already revolutionary about our original technology and packaging it in a branded product; and we’ve already developed and deployed important updates we’re excited to showcase.
And Koin will be demonstrating its latest evolutions in digital solutions, designed for omnichannel and cross-jurisdictional gaming. Combining resort-wide retail and game funding with seamless open network payment versatility, Koin is making payment an integrated part of the patrons’ entertainment experience.
What opportunities does G2E provide for companies in the gaming industry and what does Marker Trax enjoy most about the event?
For all of us in this industry, in both the digital payments sector and traditional gaming, G2E is a hallmark event. It’s an annual opportunity to engage directly with decision-makers, to meet potential new customers and to stay connected with current customers. It’s a chance to enhance our brand and further solidify our position as leaders in digital payments.
Are there any particular sectors of the gaming industry Marker Trax is looking to gain insight about at G2E this year?
The continued success of both Marker Trax and Koin is fundamentally rooted in staying at the forefront of the latest trends of both the gaming and payment industries. We’re here both to show our customers that we’ve listened to what they’ve told us they want in payments solutions, and to find out, together, what the next innovation target will be.
What has Marker Trax been working on in the lead-up to G2E? Is there any specific product or strategy you have been developing?
Marker Trax recently debuted our optimized version of Moolah Play at Ellis Island in Las Vegas, and we’re aggressively moving forward with its rollout, to both existing and new customers.
At the same time, we’re progressing into other sectors of the business to continue charting our course through the digital payments landscape. Koin has recently seen increased adoption due to its unparalleled ability to address player friction issues common in other cashless solutions.
By rigorously focusing on the patron experience, Koin is leading the gaming industry’s transformation to seamless digital payments, enhancing both gameplay and the overall entertainment experience.
