The partnership between Action Network and Knights of Degen starts with the NFL season and will allow access to respective sports betting communities and cross-collaboration content.
The new agreement will include an NFL Kick-Off event and exclusive contests. Each Knight NFT holder will be provided with a premium subscription to Action Network's sports betting content and analytics for free.
In return, the Action community will receive access to new athlete interviews, contests and educational onboarding to the NFT space. Action Network joined the Knights of Degan community by purchasing Degen NTFs as well.
The parent company of Action Network is Better Collective.
Better Collective-US SVP of Commercial Scott Miller commented: "Our partnership with the Knights of Degen will provide its community with direct access to Action's best experts and serve as a bridge between the sports betting and NFT communities.
"Sports betting is filled with unique one-of-a-kind experiences (just like NFTs), and our entrance into Web3 only furthers our commitment to combining the worlds of sports media and technology."
By owning a Knight NFT, purchasers will be provided with sports team ownership (ie. Fan Controlled Football and Wagmi United), VIP sports experiences and prizes as well.
Knights of Degen was founded by Web3 entrepreneurs and traditional sports personalities, including Tiki Barber, Cynthia Frelund, Jerry Ferrara, Jared Augustine, Drew Austin, Jack Settleman and Blake Jamieson.
Barber said: "At the core of Knights of Degen, it's about hanging out on Sundays with your friends talking about your action on the game or fantasy scores.
"We think Action Network is the perfect partner to provide great value and service to our community, and we believe KOD [Knights of Degens] is the perfect entrance for traditional sports fans into Web3."
In 2021, Action Network was purchased for $240m by Better Collective.
