Coates founded the company in 2000. Since its establishment, the group has grown to focus on in-play betting, as well as offering online sports betting around the globe.
The company summarized its current focus by saying, “Our game changing In-Play betting product and comprehensive sports live streaming service covering 600,000 events a year are complemented by our offerings in casino, poker, games, and bingo.
“Innovation continues to be our lifeblood and we pride ourselves on the standards of customer service we deliver. Our award-winning business has worked hard to cultivate a culture of creativity where good ideas and a techno entrepreneurial attitude are encouraged and rewarded. Today we continue to push technological boundaries and break new ground in software innovation.”
The company continues to extend its digital footprint within the United States. The bet365 platform is now live in both New Jersey and Colorado. The online sports betting company launched last fall in Colorado ahead of the NFL season.
Players in the US can choose from hundreds of in-play markets and thousands of sporting events through bet365’s state website. However, they are not limited to sporting events through the site.
Bettors can also access parlay bonus, bet boosts and early payout offers, as well as live streaming and cash out product features.
The group recently partnered with The PGA Tour and signed a three-year marketing and content agreement. The deal will remain in effect through 2024 and named bet365 as the PGA Tour’s official betting operator (OBO).
