Supplier Trevor J. Croker

Aristocrat Leisure Limited

Building A, Pinnacle Office Park 85 Epping Road North Ryde NSW 2113. Australia

Aristocrat was founded by Len Ainsworth, whose family maintains a substantial stake in the company. It produced its first machine in 1953 and was listed on the Australian Stock Exchange in 1996. Aristocrat is now licensed to distribute slot machines and other gaming products in over 200 jurisdictions.

The 2007 financial crash was particularly hard on Aristocrat. The CEO was forced to enact sweeping budget cuts, including large-scale reductions of staff from all areas of the business. 2009 was another tough year for the company, with its full year resulting in a net loss of $157.8m.

In 2011, the company reached an agreement with Alberta Gaming Liquor and Cannabis, to provide equipment and games for Alberta's video lottery terminal network. It continued to expand through the 2010s. In 2014, Aristocrat agreed to buy Video Gaming Technologies for about $1.3bn, tripling its North American business amid falling profit in its native Australia.

Aristocrat continued to flourish internationally, purchasing Israel-based mobile game developer Plarium for $500m to enter the mobile gaming market. This was quickly followed by the acquisition of mobile game developer Big Fish Games for $990 million.

In July 2019, Aristocrat tangled with its founder Len Ainsworth who had gone on to form a different company, Ainsworth Game Technology. It sued Ainsworth, alleging that they had used proprietary codes leaked by a former Aristocrat employee to produce a clone of its popular ‘Lightning Link’ games.

In 2021 it was awarded with the ‘land-based product’, ‘land-based industry supplier’ and ‘slot of the year’ accolades from the Global Gaming Awards in Las Vegas.

Company Spotlight

Relax Gaming

RLX Gaming is a leading supplier of record-breaking slot games. Having blazed the trail across Europe and other key markets, RLX is excited to bring premium casino content to the US.
Product Spotlight

Product Review: PayNearMe


Product Review: Casino Trac


Product Review: Galaxy Gaming, Dynamic Progressive


Product Review: CPI - Bet Bridge


A Tribal property 20 years in the making

After closing on $110m in financing for its upcoming Acorn Ridge Casino property, Ione Band of Miwok Indians Chairwoman Sara Dutshcke speaks with Gaming America’s Kirk Geller on:

Rhea Loney, Chief Compliance Officer - BetMGM

Following a panel appearance at ICE Barcelona 2025, Gambling Insider spoke with BetMGM Chief Compliance Officer Rhea Loney, with a range of follow-up questions from the panel, as well as:


Even in the dustiest corner of the most old-fashioned casino you could possibly find, today's gaming industry is undeniably technological. There is not one quiet part of the sector that isn't impacted by modern methods,...

8-9-From-the-top-Matt-Prevost
BetMGM: The battle for content
BetMGM CRO Matt Prevost spoke with Gaming America's Tim Poole at ICE Barcelona about the operator's recent partnership with Fremantle and the outlook for US iGaming in 2025.
12-13-GGA-New-categories-1
The Global Gaming Awards Americas: New categories revealed
The Global Gaming Awards Americas return to Las Vegas and introduce new categories for 2025; the nominations window is now open and will be made available through May 8.
14-tribal-gaming-rights
AGA: Tribal gaming rights
Chris Cylke, SVP, Government Relations at the American Gaming Association, puts forward the body's stance on sports events contracts and how these also affect Tribal gaming.
16-18-soft2bet-q&a
Soft2Bet: Playing the long game
Gaming America sits down with Soft2Bet's General Counsel, David Yatom Hay, to discuss US strategy during 2025.