Supplier Trevor J. Croker

Aristocrat Leisure Limited

Building A, Pinnacle Office Park 85 Epping Road North Ryde NSW 2113. Australia

Aristocrat was founded by Len Ainsworth, whose family maintains a substantial stake in the company. It produced its first machine in 1953 and was listed on the Australian Stock Exchange in 1996. Aristocrat is now licensed to distribute slot machines and other gaming products in over 200 jurisdictions.

The 2007 financial crash was particularly hard on Aristocrat. The CEO was forced to enact sweeping budget cuts, including large-scale reductions of staff from all areas of the business. 2009 was another tough year for the company, with its full year resulting in a net loss of $157.8m.

In 2011, the company reached an agreement with Alberta Gaming Liquor and Cannabis, to provide equipment and games for Alberta's video lottery terminal network. It continued to expand through the 2010s. In 2014, Aristocrat agreed to buy Video Gaming Technologies for about $1.3bn, tripling its North American business amid falling profit in its native Australia.

Aristocrat continued to flourish internationally, purchasing Israel-based mobile game developer Plarium for $500m to enter the mobile gaming market. This was quickly followed by the acquisition of mobile game developer Big Fish Games for $990 million.

In July 2019, Aristocrat tangled with its founder Len Ainsworth who had gone on to form a different company, Ainsworth Game Technology. It sued Ainsworth, alleging that they had used proprietary codes leaked by a former Aristocrat employee to produce a clone of its popular ‘Lightning Link’ games.

In 2021 it was awarded with the ‘land-based product’, ‘land-based industry supplier’ and ‘slot of the year’ accolades from the Global Gaming Awards in Las Vegas.

Product Spotlight

CasinoTrac

CasinoTrac is reducing handpay downtime by nearly 90% with SlotSUITE's Self-Pay & W-2 G printing at the slot machine.
Virtual Showroom

Supplier

Supplier

Supplier

Supplier

Industry Awards

Supplier

Supplier

Supplier

Supplier

Land-Based

GA Newsletter

Exclusive news, analysis, insights, and interviews delivered straight to your inbox

Akshay Khanna - How consumption of lottery products is changing

Akshay Khanna, Jackpot.com CEO, joins the Huddle to discuss the digitalization of lottery consumption (among other sectors). We cover:

Robert J. Midyette - Making a decision with confidence

Gaming America sits down with VP Food & Beverage at Live! Casino & Hotel Maryland, Robert J. Midyette, discussing The Prime Rib's Wine Spectator 2024 Restaurants Awards win, creating memorable dining experiences and how a wine list can reflect a casino as a whole.


Within the states of Florida and California, Tribal gaming finds itself in a fascinating position. In Florida, only the Seminole Tribe, and Hard Rock, can provide mobile sports betting, with continued legal challenges f...

view-points
Viewpoints: Discussing the use of player loyalty programs
Industry experts answer Gaming America's burning questions on all things related to Tribal operators and player loyalty programs, including Rymax, CasinoTrac, OIGA, Mohegan and Choctaw Nation of Oklahoma.
52-54-fabio-ferreira
Sports betting regulation in Brazil: What can we expect?
Mattos Filho's Fabio Kujawski speaks to Gaming America about the uncertainty surrounding Brazil's roadmap to regulation and the need for a singular gaming authority.
companies-going-private
Going private: Gaming's new standard?
A state of neo-IPO: Gaming America investigates, as more and more companies come off the public market.
46-47-michael-hershman
Soloviev Group CEO: Moving to New York
The Soloviev Group, in collaboration with Mohegan, continues to wait on the NYGC for approval on its Freedom Plaza project. Gaming America spoke with Soloviev Group CEO Michael Hershman to learn more.